Direct MailIndustry News

Canadian Marketing Association’s Do Not Mail Service now hosted by Cover-All

TORONTO–The Canadian Marketing Association (CMA) today announced that Cover-All has taken on the role of managing and hosting CMA’s National Do Not Mail (DNM) list. The DNM list, an integral part of CMA’s offering, allows consumers increased choice for addressed direct mail and enables CMA’s member-companies to respect the preferences …

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DigitalIndustry News

Anil Arora reappointed as Chief Statistician of Canada

Arora will continue to lead as Government invests in renewed and modernized Statistics Canada OTTAWA–Today, the Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development, announced the reappointment of Anil Arora as Chief Statistician of Canada. The appointment is for a term of five years, effective immediately. It was …

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Industry News

Government of Canada launches national consultations on digital and data transformation 

Canadians must have trust and confidence in a digital and data-driven world, Canadian government declares OTTAWA–New technologies have changed the way that we access information, shop, live, socialize and work. As a result of these changes, our economy has transformed to become increasingly data-driven and critical innovations and unparalleled economic …

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April 2018 IssueIndustry News

Stephen Thomas adds new clients

Stephen Thomas Ltd (ST) has added four new clients to its rapidly growing national non-profit account roster. DRTV, direct mail, digital donor acquisition and telemarketing are in the mix of fundraising tools being on boarded with them. Amref Health Africa Amref Health Africa (formerly The Flying Doctors of East Africa) …

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Canada PostIndustry News

Canada Post starts the search for a visionary new leader

Ottawa–As expected, Canada Post is now officially on the search for a new president and CEO. The new appointment, when hired, will lead the company and its three subsidiaries, Purolator, SCI and Innovapost. As the largest Crown corporation in Canada, Canada Post provides physical and electronic delivery solutions and services valued …

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Customer CentricityIndustry News

Canadians want user-friendly information about privacy policies

While most read parts of privacy policies, many admit they do not read them at all TORONTO — In a study commissioned and guided by the Canadian Marketing Association (CMA)’s Privacy and Data Advisory Committee, it was found that consumers want to read privacy policies, but they have to be user-friendly. …

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Industry News

UPS, Sage partner to help small businesses deliver for customers

Integrated UPS shipping and tracking solutions within Sage Business Cloud helps small businesses save on domestic shipments within the US, UK, and Canada Richmond, B.C. — Sage and UPS are offering small businesses a single, real-time source of customer and order data to simplify financial management and shipment processing with Sage Business Cloud. …

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Industry News

CMA’s “Epic Wins and Epic Fails” video series returns with new episodes

TORONTO — Created and produced by the Brand Strategy Council of the Canadian Marketing Association (CMA), the ongoing video series “Epic Wins and Epic Fails” will kick off 2018, with new episodes from some of Canada’s top financial services and retail marketers weighing in on some of the greatest successes …

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Data AnalyticsIndustry News

70% of marketers expect primary research in new agency pitches

Survey from Vennli highlights keys for agencies looking to differentiate from their competition SOUTH BEND, Ind. — Vennli, the leading voice of the marketplace solution, today announces the results of a recent survey of agency and in-house marketing professionals.  The results include findings from a survey of 200 U.S.-based agency and …

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Industry NewsLoyalty

Retailers could see a 5% boost to annual revenues by driving emotional engagement with consumers

Traditional loyalty programs are currently failing to engage consumers; executives and consumers have disconnected views on brands that are driving emotional engagement Paris — Capgemini’s Digital Transformation Institute has released a new report titled “Loyalty Deciphered— How Emotions Drive Genuine Engagement,” which seeks to understand the main drivers behind brand loyalty. …

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