Canada PostIndustry News

Postal work stoppages continue, spread to Sudbury, Saint John and Vancouver

CUPW to continue their strike action in Saint John and Sudbury While negotiations continue, the Canadian Union of Postal Workers (CUPW) continued their rotating strike action in Saint John, NB and Sudbury, ON. The rotating strike action began at 12:01 am, Friday, October 26 in Saint John and Sudbury (local …

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Industry NewsMarketing Research

MEC, Canadian Tire & other top brands use corporate responsibility to build emotional connections

Evolution of corporate responsibility creates new expectations for companies’ impact on society Canadian companies that live their brand purpose every day are few and far between, but the ones that do are earning stellar reputations for corporate responsibility (CR), according to a new survey from the Reputation Institute, in partnership …

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AdvertisingIndustry News

MDC promotes Linder to global CMO

Ryan Linder to lead MDC’s growth strategy TORONTO—-MDC Partners Inc. announced Ryan Linder has been promoted to Executive Vice President, Global Chief Marketing Officer, effective immediately. Linder, charged with overseeing marketing and business development across the MDC Partners network, takes on the expanded role as part of an intensified global …

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E-commerceIndustry News

Eight Canadian retailers win 2018 Canada Post E-commerce Innovation Awards

Winners receive up to $100,000 in free shipping to help them grow and succeed TORONTO–Eight retail brands were crowned the country’s best at the 2018 Canada Post E-commerce Innovation Awards. In categories that celebrate omni-channel strategies, online innovation, customer engagement and community initiatives, the winners – which range from large …

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AdvertisingIndustry News

comScore to change Canadian leadership team as Bernie steps down

Bryan Segal to head comScore Canada as Brent Bernie to step down at end of year TORONTO–comScore, a major partner for planning, transacting and evaluating media across platforms, announced leadership changes to its Canada team. After 18 years in the digital measurement business, Brent Bernie, general manager of comScore Canada, …

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Industry News

SSI’s Data Now on Single Platform

Data provides access to 60M people and 2,700+ attributes, redefining expectations for data-driven intelligence Research Now SSI, a global leader in first-party data and data services, announces that its extensive portfolio of panel data and integrated data is now on a common platform, making the company a single provider of …

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Industry News

Aimia appoints new president

Nathaniel Felsher added as President & Chief Strategy Officer TORONTO–Aimia Inc., the data-driven marketing and loyalty analytics company, revealed Nathaniel Felsher as the firm’s new president & chief strategy officer. Reporting directly to CEO, Jeremy Rabe, Nat will assume responsibility for shaping, implementing and communicating Aimia’s strategy and for managing …

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Industry NewsList Business

Infogroup adds five senior execs, expands digital reach

Data, multichannel marketing solutions and services provider adds five new senior executives Infogroup, a leading provider of data and multichannel marketing solutions which has a strong Canadian presence, expanded its digital services with the hiring of five new executives to grow its digital, data and technology capabilities to accelerate the …

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Canada PostFulfillmentIndustry NewsMailing Logistics

Canada Post goes drive-thru as they open first of new concept stores

Canada Post concept stores aim to redefine post office “of tomorrow” Canada Post’s vision of the future services are taking physical shape in the form of a new concept store that now has three live, working locations in Richmond Hill, Edmonton and Vancouver. The firm’s strategy of investing in innovative …

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Industry NewsList Business

Infogroup Hires Former Yahoo Marketing Executive Tony Marlow as Chief Marketing Officer

Marketing and digital media veteran to build out company’s marketing strategy through next stage growth NEW YORK–Infogroup, a leading provider of data and multichannel marketing solutions, today announced Tony Marlow has been appointed chief marketing officer. Marlow is based in New York and reports directly to Michael Iaccarino, chairman and …

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