Direct MailIndustry NewsRetail

The retail flyer makes a comeback (and other breaking trends retail marketers need to know)

Retail Council of Canada’s totally re-designed and re-considered Retail Marketing Conference on Tuesday April 4th, 2017 at the International Centre in Mississauga, will explore the latest (and most surprising!) trends in retail marketing today TORONTO — This year’s intense day-long conference is designed by retail marketers specifically to give retail marketers …

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FundraisingIndustry News

Online giving reached a record high in 2016: Blackbaud

Blackbaud’s Charitable Giving Report reveals overall giving increased 1.0% and online giving grew 7.9% compared to 2015 Charleston, S.C. — Based on the largest analysis of charitable giving data, Blackbaud, Inc. has announced the availability of its annual Charitable Giving Report, featuring the most comprehensive look at how nonprofit fundraising performed …

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FundraisingIndustry News

Stephen Thomas Ltd appointed fundraising agency of record for Susan G. Komen

Canadian agency beats out multiple competitors to represent the world’s largest breast cancer organization TORONTO — Toronto’s Stephen Thomas Ltd (ST) has been awarded fundraising agency of record status from Dallas-based Susan G. Komen. Komen is the world’s largest breast cancer organization.  ST is an integrated full-service agency specializing in marketing and …

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Canada PostIndustry NewsOperations and Logistics

Canada Post, Mastercard introduce multi-currency prepaid card

TORONTO — Mastercard and Canada Post, with collaboration from Payment Source Inc. and Peoples Trust Company, today announced the launch of Cash Passport, the latest payment solution for smart and simple travel. The contactless (tap) card, which allows users to load up to seven currencies at a time, is a …

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Canada PostDirect MailIndustry News

Canada Post introduces Postal Code Targeting

OTTAWA — Canada Post is introducing a new Smartmail Marketing solution that allows marketers to target at the postal code level by combining existing customer knowledge with address-level data. With Postal Code Targeting, marketers can target prospects whose demographics most closely resemble their best customers. “Postal Code Targeting is a leading-edge, customer-focused …

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DigitalIndustry News

84% of female customers read peer reviews before making a purchase: Influenster

NEW YORK, NY — Based on Influenster’s latest survey findings, 97% of women in the U.S. own smartphones and that has a huge influence on how they shop. These women span generations X, Y and Z and cite product reviews as the top factor they consider before making shopping decisions. While …

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Industry NewsMarketing Automation

OpenText top B2B Integrated Managed Services provider: Ovum report

WATERLOO — OpenText has been ranked the leading B2B Integration Managed Services provider in the new Ovum report titled Market Landscape: B2B Integration Managed Services Providers, 2016-2017. Conducted independently by Ovum, the report evaluated more than 260 capabilities of the leading B2B integration managed services providers and their offerings. According …

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Industry News

Geoff Linton to transform iconic Guelph landmark into new home for digital marketing company

GUELPH, ON — Geoff Linton, local entrepreneur, owner and CEO of Inbox Marketer Corporation, has purchased the historic former King Edward Hotel in downtown Guelph. Inbox Marketer plans to revitalize the 2 Wyndham building into a multi-use tech hub and centre of excellence bringing innovation to the heart of downtown Guelph. …

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Data AnalyticsIndustry News

First 2016 Census of Population release: Population and dwelling counts

OTTAWA — As Canada celebrates its 150th anniversary, Statistics Canada is getting ready to publish the latest chapter in the story of our country and its people. The first results from the 2016 Census of Population will be released next week. The population and dwelling counts will be published at …

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Industry News

DATA Communications Management Corp. announces process improvements and resulting cost savings

BRAMPTON, ON — DATA Communications Management Corp. announced today the completion of a process realignment of its operations, which will result in an estimated $2.4 million in cost savings in 2017. In connection with these improvements, DATA expects to incur a total of approximately $1.0 million in severance expenses. This restructuring …

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