Industry NewsLocation-based Marketing

JUICE Mobile, Factual extend partnership to launch Guaranteed Customer Targeting

Through this partnership, brands can now access industry leading behavioral location data in premium publisher Apps with JUICE Mobile’s Programmatic Direct platform – Nectar CANNES, France — JUICE Mobile is proud to announce its partnership expansion with Factual. Guaranteed Customer Targeting enables brands to target their customers deterministically, leveraging real-world behavioral data with …

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E-commerceIndustry News

American online shoppers turn to international retailers: UPS study

Online shoppers are more mobile, global and marketplace driven Avid online shoppers purchasing on marketplaces up 12 points to 97% Nearly half (47%) bought from international retailers and Canadian retailers ranked third at 15% 48% of smartphone users purchased on their device, up 4 points from 2016 MISSISSAUGA, ON — …

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Industry News

The Canadian Marketing Association appoints John Wiltshire as president & CEO

TORONTO — The Canadian Marketing Association (CMA) is pleased to announce the appointment of John Wiltshire as its interim president and chief executive officer. Wiltshire is a highly-accomplished senior executive with over 32 years experience in marketing and product development, most recently as senior vice president, marketing of Investors Group. Representing …

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Email MarketingIndustry News

Government Responds to CMA with suspension of CASL Private Right of Action

TORONTO — The Canadian Marketing Association (CMA) is pleased to inform members and the marketing community that the Federal Minister of Innovation, Science & Economic Development today announced that the Private Right of Action (PRA) provision of Canada’s Anti-Spam Law (CASL) has been indefinitely suspended and will not take effect as …

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Canada PostE-commerceIndustry News

PayPal and Canada Post announce integrated payment and shipping solution

TORONTO — As champions of small businesses, PayPal Canada and Canada Post today announced a new integrated payment and shipping solution for solopreneurs, small businesses and casual sellers. This integration aims to make e-commerce more easily accessible for entrepreneurs and small businesses including 83% of Canadian small and mid-sizes businesses that …

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Industry News

CMA board elects Jan Kestle of Environics Analytics vice-chair for 2017-2018

TORONTO — Environics Analytics (EA) President and CEO Jan Kestle has been elected vice-chair (finance & audit) of The Canadian Marketing Association (CMA) for the 2017-2018 term. The announcement was made during CMA’s May 25 annual general meeting. An active member of CMA for over 25 years, Kestle was elected to …

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Industry News

The CMA re-elects Chris Stamper of TD Bank Group as board chair

TORONTO — The Canadian Marketing Association (CMA) is pleased to announce that Chris Stamper, senior vice president, business marketing planning and CMO Canadian banking at TD Bank Group, has been re-elected as the board chair for 2017-2018. Effective as of CMA’s annual general meeting on May 25, Stamper continues his role as …

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Data SecurityIndustry News

More than one-third of Canadian firms do not have cybersecurity insurance: FICO report

While ahead of global averages, Canadian businesses still have a long way to go to fully protect themselves in the event of a data breach 36% of Canadian security executives surveyed say their firm has no cyber security insurance, compared to 50% in the U.S. and 40% globally 80% of …

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Industry NewsMobile MarketingRetail

Canadian retailers view mobile commerce as the way of the future: AMEX study

American Express study indicates 72 per cent of retailers believe new technology adoption is critical to survival TORONTO –– Canadian retailers are recognizing how important the adoption of digital and mobile technologies are in the face of rising consumer demand and new competitors entering the Canadian retail industry, according to the …

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Industry NewsMobile Marketing

26% of media consumption will be mobile in 2019: Zenith forecast

LONDON — Mobile internet use will account for 26% of global media consumption in 2019, up from 19% in 2016, according to Zenith’s Media Consumption Forecasts, published today. People around the world will spend an average of 122 minutes a day accessing the mobile internet via browsers and apps, an …

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