Andrew Jenkins is a leading expert on social media marketing and the author of “Social Media Marketing for Business”
INTERVIEW: Andrew Jenkins, social media expert By Stephen Shaw We are nearly two decades now into the social media era – time enough to assess its net impact on society at large. The harms of social media are well known. The social divisiveness. The rampant spread of misinformation – of …
Changing Needs of Canadians Drive Losses at Canada Post
OTTAWA, ON – Canada Post recorded a loss before tax of $748 million in 2023. Results were negatively impacted by the post-pandemic surge in parcel delivery competition, the ongoing erosion of Transaction Mail, and continued growth in addresses and delivery costs. The postal service has confronted significant new challenges in …
Canada Post reports $748-million loss before tax for 2023
Changing needs of Canadians drive losses, as Transaction Mail volumes fall and Parcels revenue does not make up the shortfall OTTAWA, ON–Canada Post recorded a loss before tax of $748 million in 2023. Results were negatively impacted by the post-pandemic surge in parcel delivery competition, the ongoing erosion of Transaction …
Sensor Tower acquires market intelligence platform data.ai
The acquisition of global mobile app intelligence company data.ai furthers Sensor Tower’s goal of measuring the world’s digital economy SAN FRANCISCO, CA–Sensor Tower, a leading provider of data on the digital economy, with offices in Canada, has acquired market intelligence platform data.ai for an undisclosed amount. This acquisition will allow …
Plusgrade, LifeMiles Partner to Deliver Enhanced Revenue Streams
LifeMiles will leverage Plusgrade’s decades of loyalty expertise and strategic data insights to deepen engagement with LifeMiles members MONTREAL, QC– Plusgrade, a leading provider of ancillary revenue solutions for the global travel industry, proudly announces a partnership with LifeMiles, Avianca´s frequent flyer and loyalty program. Avianca is the largest airline …
Thinkific Fuels Growth of Enterprise Platform for Customer Education
Over 20 newly launched Plus features designed to help businesses leverage the power of customer education to fuel their growth and reduce customer churn VANCOUVER, BC–Thinkific Labs Inc. , a platform for creating, marketing, and selling online learning products, today announced a suite of new features to support business users …
Brand Positioning: An Interview with Ulli Appelbaum, Founder, First the Trousers Then the Shoes
By Stephen Shaw Whiter teeth — or fewer cavities? Longer lasting — or more reliable? Everyday low prices — or quality and selection? Tastes great — or healthier for you? Driving performance — or comfort and luxury? All are examples of brand positioning options in different market categories. The concept …
FLYING BLIND
Have marketers lost their ability to future-proof their budget? By Mo Dezyanian Two years ago, we sought to better understand the relationship between CMOs and CFOs. Our study, amongst many other things, revealed that those departments speak different languages, especially when it comes to budgets. Most importantly, it revealed how …
Environics Analytics’ Jan Kestle honoured for lifetime’s work
President of Environics Analytics, Jan Kestle, has received the Lifetime Achievement Award from the Canadian Marketing Association (CMA). Presented at a gala ceremony on November 18, 2022, the award recognizes the immeasurable contributions and impact that Jan has made in developing best-in-class data and analytics for the marketing community. This …
SkipTheDishes Extends Contracts with Six Canadian NHL teams
WINNIPEG, MB, – SkipTheDishes, Canada’s largest and most trusted food delivery network, announces renewed multi-year partnerships with six Canadian NHL teams. Skip is proud to bolster its support of sports across Canada, reaching millions of fans across the country in its role as the Official Food Delivery App of the …