Direct MailFundraisingIn the Mail

Canada Post’s lists help Quebec charity increase average donation by 30%

Combining Personalized Mail with sociodemographic data results in a winning campaign for Montreal’s Old Brewery Mission The Old Brewery Mission in Montreal has been on the front lines of the quest to end homelessness for more than 125 years. To continue its work through this century, the storied organization needed …

In the Mail

CMA launches Chartered Marketer designation program

  TORONTO — Today the Canadian Marketing Association (CMA) announced a significant advancement for Canada’s marketing profession with the launch of Canada’s first-ever Chartered Marketer designation program. As a crucial component to Canadian business, marketing has become a strategic and data-driven profession. The designation is a response to this professional shift …

Direct MailIn the Mail

Direct mail emerges as power channel in the digital age

Combining physicality, data and connectivity is like lightning in a bottle Direct mail is enjoying a renaissance with the nation’s brightest marketing minds, as new neuromarketing research extols the product’s virtues. Canada’s leading marketers actually view direct mail as a triple threat: It is effective on its own, it’s persuasive …

Direct MailIn the MailTargeting and Acquisition

Car dealer’s digital marketing campaign receives major boost from unaddressed direct mail

Sherwood Chevrolet increases new customer leads by 134% with direct mail complementing its digital marketing strategy Saskatoon’s Sherwood Chevrolet had been experiencing good growth since the economic crisis of 2008 but, like all car dealerships, it recognized that brand loyalty fades easily and competition is fierce. Especially since the quality …

In the MailPrint

Renaissance Printing launches in Toronto

TORONTO — Renaissance Printing Inc. has announced its entrance into the Greater Toronto Area market with turn key, premium quality printing services for publishers and marketers. “The company has a strong book of business, exceptional customer service and the best printing quality in the market,” said CEO Mike Fredericks. “We know that …