Ethnic MarketingLocation-based MarketingTargeting and Acquisition

Making sense of the census for marketers

A growing and increasingly diverse population presents both challenges and opportunities Canadian cites are undergoing rapid demographic shifts that marketers will need to adapt to if they expect to connect with consumers. That’s the message emerging from the 2016 Census. The latest round of data released by Statistics Canada reveals …

Ethnic MarketingIndustry News

Balmoral unveils new visual rebrand and new agency partnership with China’s Cross Communication Group (CCG)

Canada’s longest-running national multicultural marketing agency adds unparalleled new digital and social ethnic marketing prowess to its team Toronto, ON – Balmoral Multicultural Marketing, one of Canada’s leading and longest-running national ethnic marketing agencies unveiled a new multi-coloured logo and visual re-brand today, designed to reflect a new era in …