Your sender reputation may be keeping you out of the inbox
Regardless of how the world changes, email remains one of the most popular and effective marketing channels. A whopping 72% of consumers prefer to have brands communicate with them via email, and recent studies estimate that email marketers achieve as much as $38 in ROI for every $1 spent. With …
If your email marketing has more than 21 character subject lines, you may be lowering response
CHICAGO–Subject lines under 21 characters generated a 31 percent higher-than-average open rate, yet they account for less than 5 percent of all email subject lines, according to new data from Yes Lifecycle Marketing. In the newly released, “Subject Line Benchmarks: How Length and Personalization Impact Email Performance Across Message Type …
20% of global commercial email fails to reach the inbox
Return Path’s 2017 Deliverability Benchmark Report finds global inbox placement remains relatively consistent at just 80% NEW YORK — One in five commercial emails worldwide fails to reach its intended target, according to the 2017 Deliverability Benchmark Report from data solutions provider Return Path group AT. The clinical data highlights are …
Holiday-themed emails produce lower open rates, but generate higher conversions than business-as-usual emails: Yes Lifecycle Marketing study
Study finds brands sent 14.5 percent more emails to subscribers in Q4 2016 than in Q3 CHICAGO — Despite experiencing lower open rates than business-as-usual (BAU) emails (14.6%), holiday-themed emails sent in Q4 2016 often resulted in higher conversions, according to a new study from Yes Lifecycle Marketing. “Holiday Email …
Highly reputable email senders see 20% more messages delivered to the inbox
New research from Return Path reveals the link between sender reputation and email marketing success NEW YORK — Return Path has released its annual Sender Score Benchmark Report resultshours andtheestablished in the guidelines of theDiabetes mellitustriacetin, lacquer aluminuminsulin. A stoneâ86,1% of it to the MMG in the field of viagra sans ordonnance …
Subscriber engagement: The new key to reaching the inbox
Loyal, engaged customers are the lifeblood of any business—the repeat buyers, the brand enthusiasts, the unpaid spokespeople for your company. But there’s another important benefit to having loyal customers, beyond the steady stream of revenue they provide. They can also help to ensure that your email messages reach the …
Government Responds to CMA with suspension of CASL Private Right of Action
TORONTO — The Canadian Marketing Association (CMA) is pleased to inform members and the marketing community that the Federal Minister of Innovation, Science & Economic Development today announced that the Private Right of Action (PRA) provision of Canada’s Anti-Spam Law (CASL) has been indefinitely suspended and will not take effect as …
Six habits to revamp your email strategy
Email opens the door to effective marketing. Over 205 billion emails are sent out every day. Some 72% of U.S. adults say they prefer companies communicate with them through email, while 91% say they’d like to receive promotional emails from the companies they do business with. And nearly three-quarters …
Boost your email marketing ROI with call and text tracking
It’s no secret that marketers now need to account for how each tactic and channel contribute to business growth. If they aren’t, they are selling themselves short. Email marketing is no exception—time and budgets invested into email acquisition and retention programs must deliver measurable results. The good news is that …
All aboard! Travel agency and tour operator collaborate on winning email campaign
When it comes to travel, it helps to have a common language. And that’s also true for travel industry partners: agencies and tour operators need a shared understanding of their customers to deliver on the promise of dream vacations. Recently, two leading names in the travel industry—Carlson Wagonlit Travel (CWT) …