Diversity

Maple Diversity Communications announces key leadership appointments MISSISSAUGA, ON–Leading multicultural marketing agency, Maple Diversity Communications Inc., recently announced the appointment of four key roles to its senior leadership team. The new hires that have joined the Maple Diversity team are as follows: Gabe Mederos has joined the agency as the …

TORONTO, ON–Elevate Media Group is helping brands and the communities they serve through authentic marketing grounded in purpose, with a focus on the LGBTQ2+ community. The rebranded agency has a new name, brand identity and website reflecting its position as an industry leader in marketing to diverse audiences. With nearly …

By Niraj Sinha Over the last two decades or so, Canadian marketers have approached their marketing plans in the context of two distinct segments—the General Market or “mainstream”—and the Multicultural Market or “ethnic” (also referred to by Statistics Canada as “visible minorities”). While the mainstream has been largely considered to …

Having worked with a wide range of clients over the years, my colleagues and I at Environics Analytics have seen multicultural marketing go from “everyone’s talking about it but nobody’s doing it,” to “a lot of people are talking about it and some are actually doing it.” That’s positive news, …

With the demographic and population shifts, globalization and advances in technology and communication, the mainstream market has become more diversified, segmented and scattered. As the thought of “individualism” is getting popular everywhere we hear more “I, my, me, mine, myself” words in our daily conversation. No matter if you are …