Artificial IntelligenceData AnalyticsDisruptive TechnologyEngagement & AnalyticsIndustry News

Adobe Transforms Personalization With Artificial Intelligence

Adobe to open data science capabilities in Adobe Target, allows integration of brand algorithms with Adobe Sensei SAN JOSE, Calif. — Today’s most successful brands already use data science to personalize experiences and address customer needs. Brands are increasingly building internal statistical models and algorithms to tailor experiences and yet …

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Artificial IntelligenceCustomer CentricityDisruptive Technology

Win the path to purchase through analytics and artificial intelligence

2017 is shaping up to be the year that artificial intelligence (AI) goes mainstream, impacting an ever larger share of our daily life and transforming just about every business and industry, including retail. Combined with the power of big data analytics, AI opens up new possibilities for retailers to understand …

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Artificial IntelligenceDigitalDisruptive TechnologyIndustry NewsIntegrated Payments

Masterpass-enabled bots launch on Facebook Messenger

AI-driven platform engages consumers, facilitates transactions and a secure checkout experience PURCHASE, N.Y. and SAN JOSE, Calif. — Today at the Facebook Developer Conference, Mastercard announced Masterpass-enabled bots to drive more seamless shopping on Facebook Messenger with FreshDirect, Subway and The Cheesecake Factory. The bots leverage artificial intelligence (AI) technologies to …

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