Automating the marketing ecosystem

Half a century ago IBM revolutionized the computing business by separating programs from hardware. Today a comparable revolution is underway: the shift to browser-based applications in the cloud. But that poses a dilemma for marketers: how do they combine multiple standalone applications to form a unified marketing ecosystem?   At …

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CRM meets programmatic advertising

Traditionally, the worlds of customer relationship management (CRM) and media buying have been almost entirely separate—each with its own unique data, techniques, tools and specialized expertise. However, recent trends in the data and technology landscape have caused a blurring of lines between these two areas of competency. In particular, the …

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Canadians break holiday online shopping records in 2015

Online shoppers click into the record books; 20% growth in online sales PRESS RELEASE: TORONTO — Canadians shopped online in record numbers during this year’s holiday shopping season. For the first time in Canadian eCommerce history, the combined online share of sales in November and December 2015 totalled 9.8%, according to …

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Unleashing the power of e-commerce

How a smart e-commerce strategy helped a Canadian fitness wearable manufacturer take on the world The wearable technology market is experiencing a gold rush. Goliaths like Apple, Samsung and Fitbit have been aggressively pursuing this category. And yet, there is a mid-sized company in Vancouver producing fitness watches and wristbands …

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E-commerce for growing service businesses

Most business owners think of e-commerce in the most common use case—augmenting or replacing brick and mortar with online retailing. Canadian companies like Shopify and Tulip Retail are betting big and jockeying to be the trusted provider that guides brick and mortar establishments into the modern omni-channel marketplace. In 2012, …

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54% of Canadians would sue over CASL violations

According to a new poll, carelessness in Canada’s Anti Spam Legislation (CASL) compliance may be a ticking time-bomb for Canadian businesses. Companies need to carefully review customer communications ensuring they are compliant with CASL or they run a serious risk of lawsuits.  The poll revealed Canadians may be far more …

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Four in 10 CIOs say their company lacks support needed for digital marketing projects

Most businesses have taken steps to enhance their digital marketing abilities, but structural issues may still get in the way, new research from Robert Half Technology and The Creative Group suggests. Forty-two percent of chief information officers (CIOs) surveyed said their company does not have the structure to support the …

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Yahoo unveils new technology offerings at Advertising Week

By Claude Galipeau, Country Manager, Yahoo Canada At Yahoo, we’re focused on building a strong portfolio of solutions to help advertisers connect and engage with consumers through the combination of data and technology. Over the past year, we’ve made significant investments in product development, and this week at Advertising Week New …

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21st Century Media Planning: How the Game is Changing

Part one in a four-part series about media optimization and measurement.*  Memo to: CEO From: CMO Date: Q1 2015 Subject: Annual Strategic Direction As discussed, our plans to reduce our dependence on flyers by 35% this year will require some big changes. Yes, we need to think differently about how we …

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Mobility’s Role in Powering Supply Chain Management and Logistics

The Internet of Things is escalating at a furious pace and soon there will be more than 26 billion devices of all shapes and sizes connected to the internet. This also means companies face more complexities than ever before. From textile looms to shipping pallets, store shelves and more, everything …

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