E-commerce for growing service businesses

Most business owners think of e-commerce in the most common use case—augmenting or replacing brick and mortar with online retailing. Canadian companies like Shopify and Tulip Retail are betting big and jockeying to be the trusted provider that guides brick and mortar establishments into the modern omni-channel marketplace. In 2012, …

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54% of Canadians would sue over CASL violations

According to a new poll, carelessness in Canada’s Anti Spam Legislation (CASL) compliance may be a ticking time-bomb for Canadian businesses. Companies need to carefully review customer communications ensuring they are compliant with CASL or they run a serious risk of lawsuits.  The poll revealed Canadians may be far more …

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Four in 10 CIOs say their company lacks support needed for digital marketing projects

Most businesses have taken steps to enhance their digital marketing abilities, but structural issues may still get in the way, new research from Robert Half Technology and The Creative Group suggests. Forty-two percent of chief information officers (CIOs) surveyed said their company does not have the structure to support the …

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Yahoo unveils new technology offerings at Advertising Week

By Claude Galipeau, Country Manager, Yahoo Canada At Yahoo, we’re focused on building a strong portfolio of solutions to help advertisers connect and engage with consumers through the combination of data and technology. Over the past year, we’ve made significant investments in product development, and this week at Advertising Week New …

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21st Century Media Planning: How the Game is Changing

Part one in a four-part series about media optimization and measurement.*  Memo to: CEO From: CMO Date: Q1 2015 Subject: Annual Strategic Direction As discussed, our plans to reduce our dependence on flyers by 35% this year will require some big changes. Yes, we need to think differently about how we …

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Mobility’s Role in Powering Supply Chain Management and Logistics

The Internet of Things is escalating at a furious pace and soon there will be more than 26 billion devices of all shapes and sizes connected to the internet. This also means companies face more complexities than ever before. From textile looms to shipping pallets, store shelves and more, everything …

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Contactless Payments Go Mainstream in Canada

Contactless payments are rapidly becoming a mainstream payment option for Canadian consumers, according to a new study published by Technology Strategies International Inc. The report titled, Canadian Payments Forecast – 2015, estimates that the number of contactless payments transactions has increased by almost 150% over the past year, fueled, in …

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Why Android Pay is a big deal

Google announced Android Pay last week at its I/O conference. The internet giant outlined a set of APIs that will allow developers to add an Android Pay button to their app and banks to enable payments in their existing applications, facilitating in-app and in-store payments on Android devices with KitKat 4.4 …

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DM Wrap-up: week of May 4

Cineplex Digital Networks named Content Creator of the Year Winner of three awards at the 2015 International Digital Signage Awards Cineplex Digital Networks (“CDN”), continues to garner recognition for its strategic thinking and technology, as it was presented with the Overall Content Creator of the Year award at the 2015 …

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gShift Survey Reveals Industry Sentiment and Readiness for Google’s New Mobile-Friendly Algorithm Update

Google’s new mobile-friendly algorithm update, which is expected to prioritize mobile-friendly websites in search results, goes into effect on April 21 and digital marketers have mixed views on whether this change will impact their business. To gauge marketer sentiment and gather opinions on this significant change, gShift conducted a survey …

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