‘Tis the season for e-commerce

Proven tips to help you get through the holidays T’was the month before Christmas, when all through the house, Everybody was scrambling, looking to buy a blouse. Company A waited and waited, now their site’s in repair, While Company B made the sale, they planned ahead to avoid the scare. …

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Canadians expect dynamic digital payment solutions and experiences

How Interac is adapting to deliver exceptional, innovative experiences for your customer We have truly entered an age of digital transformation. We are, increasingly, a digitally connected people engaging in ever more sophisticated tasks through technology—and this will only continue to escalate. This wave of technological change squarely impacts payments …

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Never miss out on a sale

Businesses large and small never want to miss out on a sale. In 2009, Jim McKelvey was operating a glass-blowing business and lost out on a sale because he was unable to accept credit cards. You may know the story: out of that experience McKelvey and Jack Dorsey founded Square, …

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Five tips for a successful e-commerce integration

  To succeed with e-commerce at any scale you need to connect your accounting, ERP, POS or warehouse systems to your e-commerce software. While managing a handful of orders a day manually might be slightly inconvenient, managing 50 or 100 is a big challenge and 1,000+ is impossible. There are …

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Xerox expands two sets of services to help large enterprises manage customer experience, make data-driven decisions

Offerings improve customer communications, automate transaction processing TORONTO — Today, Xerox expanded its portfolio of Communication and Marketing Solutions, and enhanced its Document Transaction Processing Services. Both services help large enterprises better manage front- and back-end business processes and cut costs. These services deepen Xerox’s automation expertise and help enterprises …

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Q&A with Adele Sweetwood, author of The Analytical Marketer

Q&A with Adele Sweetwood, author of The Analytical Marketer Adele Sweetwood is senior vice president of global marketing and shared services at SAS and author of The Analytical Marketer: How to Transform Your Marketing Organization (HBR Press, 2016). We asked her about her new book and what it means to …

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Canadian banks cautiously embrace analytics

Leadership must balance new business insights with increased security challenges The banking industry is one of the most conservative sectors in Canada ­for good reason: banks must protect customers’ investments and meet increasingly rigorous national and international laws. But with the onset of FinTech and related technologies, the country’s largest …

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Using location intelligence for precision-targeted direct mail campaigns

  Direct marketers know that the days of “spray and pray” with flyers and other direct mail initiatives are over. Effective marketing requires highly targeted campaigns directed to very specific customer segments; however, despite the best efforts of an organization to build a valuable database of customers and prospects, address …

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Four steps to add oomph to your marketing automation strategy

Many powerful tools have emerged to help marketers better understand their audiences, improve brand recognition, streamline messaging and generate sales for their businesses. Investing in these technologies can make a marketer’s life a lot easier, but developing a creative strategy to implement each tool is key and gives projects more …

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Interactive marketing: The future of marketing communication models

One message does not fit all     We have witnessed a dramatic change in the way marketing communications have shifted from the mass communication strategies of the recent past to one-to-one communication models brought about by the emergence of social media. As a result of these shifts, brands and …

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