Xerox expands two sets of services to help large enterprises manage customer experience, make data-driven decisions

Offerings improve customer communications, automate transaction processing TORONTO — Today, Xerox expanded its portfolio of Communication and Marketing Solutions, and enhanced its Document Transaction Processing Services. Both services help large enterprises better manage front- and back-end business processes and cut costs. These services deepen Xerox’s automation expertise and help enterprises …

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Q&A with Adele Sweetwood, author of The Analytical Marketer

Q&A with Adele Sweetwood, author of The Analytical Marketer Adele Sweetwood is senior vice president of global marketing and shared services at SAS and author of The Analytical Marketer: How to Transform Your Marketing Organization (HBR Press, 2016). We asked her about her new book and what it means to …

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Canadian banks cautiously embrace analytics

Leadership must balance new business insights with increased security challenges The banking industry is one of the most conservative sectors in Canada ­for good reason: banks must protect customers’ investments and meet increasingly rigorous national and international laws. But with the onset of FinTech and related technologies, the country’s largest …

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Using location intelligence for precision-targeted direct mail campaigns

  Direct marketers know that the days of “spray and pray” with flyers and other direct mail initiatives are over. Effective marketing requires highly targeted campaigns directed to very specific customer segments; however, despite the best efforts of an organization to build a valuable database of customers and prospects, address …

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Four steps to add oomph to your marketing automation strategy

Many powerful tools have emerged to help marketers better understand their audiences, improve brand recognition, streamline messaging and generate sales for their businesses. Investing in these technologies can make a marketer’s life a lot easier, but developing a creative strategy to implement each tool is key and gives projects more …

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Interactive marketing: The future of marketing communication models

One message does not fit all     We have witnessed a dramatic change in the way marketing communications have shifted from the mass communication strategies of the recent past to one-to-one communication models brought about by the emergence of social media. As a result of these shifts, brands and …

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LCBO.com launches online shopping + home delivery

Delivery to any LCBO store or right to your door TORONTO — Today, LCBO officially launched its new expanded online shopping platform, bringing a world of products to customers’ fingertips – no matter where they live in Ontario. LCBO customers will now be able to browse and shop from an online selection …

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TinderBox rebrands as Octiv, introduces platform to solve complex sales productivity challenges

Octiv sparks new era of sales productivity by streamlining workflows that better connect data, processes and people to drive growth Indianapolis — TinderBox, a leading provider of sales productivity solutions, has announced that it has changed its brand identity to Octiv. The sales technology ecosystem is gaining traction and mindshare …

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HPE and InPost Canada team up to provide just in time parts delivery across the GTA

TORONTO — HPE Canada is now using the InPost Lockers 24/7 automated-parcel machine network to provide more timely and efficient delivery of parts to HPE field engineers. The service introduced in cooperation with UPS provides HPE the option to deliver replacement parts directly to one of 150 convenient InPost pick-up locations …

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Update on NAMMU’s work with Canada Post

Following the last Canada Post work stoppage in 2011, along with the abundance of new offerings, many advertisers moved budgets to digital. The industry experienced significant volume declines. Around the same time, the National Association of Major Mail Users (NAMMU) Board come to the conclusion that it needed to set a …

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