Bond Loyalty Report: After Years Behind Masks, Consumers Just Want To “Be Seen”

First post-pandemic analysis of loyalty for consumers and brands reveals opportunities for growth, risks for marketers who don’t create connected experiences Knowing customers = respecting time, sharing values, positive representative experience TORONTO –The Loyalty Report™ 2022 reveals shifting consumer priorities and risks for brands and marketers who don’t stay connected …

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Gig workers can now earn instant cash back with their Payfare cards

Payfare, Cardlytics Partner to Launch Cash Back Rewards Program TORONTO, ON–Payfare Inc., a leading fintech powering instant payout and digital banking solutions for the gig workforce, has a new rewards program powered by Cardlytics. Payfare cardholders can now earn cash back when they shop thousands of local and national brands. …

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AIR MILES INCENTIVES Launches Shopify App to Engage Canadian Small Businesses

Designed by AIR MILES INCENTIVES, app gives eligible Shopify merchants a new tool to grow their e-commerce business while rewarding AIR MILES collectors TORONTO, ON–The AIR MILES Reward Program is proud to support the launch of the AIR MILES INCENTIVES Shopify App, managed by RMG Loyalty. Providing a competitive advantage …

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Aeroplan, Uber Canada Unveil Expanded Partnership

Multi-year partnership means Aeroplan members earn points with Uber and Uber Eats, bonus points for new Uber customers MONTREAL, QC–Aeroplan has expanded its loyalty partnership with Uber Canada, giving Aeroplan members in Canada the opportunity to earn points on Uber Eats and Uber Rides purchases when they link their accounts. Aeroplan members based in …

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Scotiabank, Cineplex Launch Scene+ Loyalty Enhancement

Rewards program welcomes new partners, more ways to earn and redeem points through one simplified offering TORONTO, ON–Scotiabank and Cineplex launched Scene+TM, an evolved loyalty program with the foundation of SCENE and Scotia Rewards. The revitalized program dramatically enhances its offering for millions of members, including the exciting new addition …

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Downtown Gift Card program from Miconex expands across Ontario

PERTH, SCOTLAND–Downtown gift card company Miconex has announced new program launches in Ontario, alongside EML Payments Limited, following the success of existing gift card systems for Peterborough and Prince Edward Island. The new ‘Downtown Dollars’ systems are set to launch in Downtown Sudbury and Downtown London in summer 2021. Peterborough …

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Ten Tips for Tackling Negative Customer Reviews

By Jay Hinman Ask any marketer today how he or she feels about customer complaints and there’s a good chance you’ll hear, “They’re never fun,” “They’re part of the job,” “There’s just so many of them,” or even, “We can’t make everyone happy.” Feedback that customer support and operations teams …

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2021 U.S. CUSTOMER LOYALTY ENGAGEMENT INDEX

Financial Brands That Earned Triple-A Loyalty Ratings: Discover, PayPal, TurboTax, TD Bank, Chase, American Express, and Vanguard NEW YORK, NY–Customer brand loyalty has survived the impact of the COVID-19 pandemic, which imposed a severe stress test on brands, according to Brand Keys 25th annual 2021 Customer Loyalty Engagement Index® (CLEI). The …

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IBM, Air Canada Partnered to Transform Aeroplan

MONTREAL, QC–Air Canada recently launched its Aeroplan program, which includes a new web and mobile digital experience designed and built in partnership with IBM. IBM iX, the business design arm of IBM Services, began this project with Air Canada in February 2020. With a combined team of IBM designers, developers …

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ServiceNow to Acquire Element AI

SANTA CLARA, CA–ServiceNow has signed an agreement to acquire Element AI, a leading artificial intelligence (AI) company with deep AI capabilities and some of the world’s brightest AI minds. Element AI will significantly enhance ServiceNow’s commitment to build the world’s most intelligent workflow platform, enabling employees to work smarter and …

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