The formula for a successful email fundraising campaign
Email is one of the most important tools for fundraising today. But a successful fundraising campaign isn’t as easy as just hitting send and watching the money pour in. The dreaded spam folder can make or break even the greatest of email fundraising campaigns, causing organizations to lose thousands of …
Blackbaud acquires Attentive.ly
Plans to integrate social marketing capabilities into portfolio to increase value for customers and accelerate delivery of next generation cloud solutions Charleston, S.C. — Blackbaud, the leading provider of software and services for the global philanthropic community, today announced it has acquired Attentive.ly, a company that allows organizations to conduct social …
ALC launches donor precision—an expansive new Audience of cause-driven donors
ALC-Aristotle partnership capitalizes on growth in contributions as hot-button issues prompt more people to give PRINCETON, NJ — ALC announced the launch of a new product today that will significantly expand the universe of known donors available to fundraising organizations. Donor Precision, powered by Aristotle, features a database of over …
20 digital fundraising and marketing tips from Digital Leap 2016
“Consumers are demanding brands be honest and stand for more than making money” – Trish Wheaton, Y&R INSPIRE PRESS RELEASE: TORONTO — Digital Leap 2016, the seventh annual digital fundraising and marketing conference hosted by CAFAmerica.org and Stephen Thomas Ltd (ST), concluded another inspiring and informative program at the Art Gallery …
UNICEF Canada: Improving donor engagement with a new fundraising product
Since its founding after World War II, the United Nations Children’s Fund, or UNICEF, has saved more children’s lives than any other humanitarian organization. And for 60 years, UNICEF Canada has contributed to the cause by raising money for food, health care, sanitation and educational programs—$35 million this past year …
Neuromarketing insights for fundraisers
Direct mail is a fundraising standby, and rightly so. Neuromarketing research suggests that personalized mail is the best medium through which to deliver emotional messages and inspire action. Neuromarketing is the application of neuroscience, a multidisciplinary science devoted to understanding the nervous system, to marketing. It draws on neuroscientific tools …
Movember Foundation first charity to earn cult brand status
PRESS RELEASE: Toronto, ON — The Movember Foundation is proud to announce it is the first charity to be recognized as a cult brand by The Gathering, a summit where coveted brands are honoured for their innovative marketing and consumer loyalty achievements. Other 2016 honorees include Converse, VICE, Lululemon, Airbnb, Molson …
Data philanthropy: Using analytics skills to make a difference in our communities
Many successful organizations around the world have tapped into the power of data analytics to improve their business operations. Analytics has also risen in corporate rank and often now holds a seat at the executive table. Those companies that have taken this data-centric approach glean accurate insights that directly inform …
ALS Canada fundraising account goes to Stephen Thomas
TORONTO–Stephen Thomas Ltd (ST), the integrated full-service agency specializing in marketing and fundraising exclusively for the non-profit sector, has won the ALS Canada fundraising account, as well as new integrated digital and direct mail projects from Amnesty International, University of Toronto and the YMCA of Greater Toronto. “The breadth …
Industry News
Melanie Dunn Is Named CEO of Cossette in Canada Melanie Dunn, President of Cossette’s Quebec operations for the past two years, is assuming broader responsibilities for all Cossette offices nationally as the new President and Chief Executive Officer of Cossette, Canada. “This business is all about talent and great leadership and Melanie has …