ALS Canada fundraising account goes to Stephen Thomas

  TORONTO–Stephen Thomas Ltd (ST), the integrated full-service agency specializing in marketing and fundraising exclusively for the non-profit sector, has won the ALS Canada fundraising account, as well as new integrated digital and direct mail projects from Amnesty International, University of Toronto and the YMCA of Greater Toronto. “The breadth …

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Industry News

Melanie Dunn Is Named CEO of Cossette in Canada Melanie Dunn, President of Cossette’s Quebec operations for the past two years, is assuming broader responsibilities for all Cossette offices nationally as the new President and Chief Executive Officer of Cossette, Canada. “This business is all about talent and great leadership and Melanie has …

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DM Wrap-up: week of May 4

Cineplex Digital Networks named Content Creator of the Year Winner of three awards at the 2015 International Digital Signage Awards Cineplex Digital Networks (“CDN”), continues to garner recognition for its strategic thinking and technology, as it was presented with the Overall Content Creator of the Year award at the 2015 …

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DM Wrap-Up: week of March 2

 FUSE Marketing Group ramps up for new client wins, more creative work and ongoing services for Toronto 2015 PanAm/ParaPan Games FUSE Marketing Group (www.fusemg.com) is announcing nine new hires to expand its breadth and strength in account services, creative, digital, strategic partnerships and administration.  Joining the agency ranks are Lisa …

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DM WRAP-UP: NEWS FROM THE WEEK OF FEBRUARY 9

Interactive Intelligence Expands Presence in Canada New Toronto office and Montreal-based data center latest in company’s Canadian expansion Interactive Intelligence Group Inc. (Nasdaq: ININ), a global provider of software and services for communications, collaboration and customer engagement, has expanded its presence in Canadawith the opening of an office in Toronto and a data center in Montreal. This expansion …

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DM Wrap-up: News from the week of February 2

Majority of Marketers Believe Marketing Needs to Undergo Dramatic Change Marketo and The Economist Intelligence Unit release report highlighting the impact of technology, the importance of managing customer engagement and the role marketers play in setting company strategy. A study of 478 senior marketers and CMOs from around the world …

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The power of ‘like’

FUNDRAISING SUPPLEMENT | How fundraisers can use Facebook to reach more people and make money. By Taslim Somani Facebook celebrated its 10th birthday this year and in the past 10 years we’ve all been witness to a sea of change in how we communicate with each other and what we say.  …

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Case study: Square & Westside Church

FUNDRAISING SUPPLEMENT | Case study: Square & Westside Church Innovative tech tools connecting Canadians Every year millions of Canadians donate to charitable and nonprofit organizations accounting for an average of 8.1% of Canada’s total GDP. While these organizations fundraise in various ways, nearly all of them rely heavily on individual donations …

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More than just a deposit: donations processing, a strategy in itself

FUNDRAISING SUPPLEMENT | More than just a deposit: donations processing, a strategy in itself  Processing donations is no longer a simple process. Or perhaps, more accurately put, if an organization wants to maximize the recruitment of new donors and the retention of current donors, it shouldn’t be. By Patrick Durbano The …

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Case study: Interactive Intelligence

FUNDRAISING SUPPLEMENT | Case study: Interactive Intelligence Interactive Intelligence campaign efforts help donate more than 500 goats to impoverished communities Interactive Intelligence Group Inc.in partnership with Oxfam, has helped donate 524 goats to impoverished communities worldwide. The donation is a result of the Interactive Intelligence Goat Giveaway, an ongoing campaign initiated in 2011 …

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