Environics Analytics releases WealthScapes 2016 revealing Canadians’ assets, liabilities and spending power

New data aids financial planning, fundraising, marketing and merchandising Vancouver identified as nation’s first “City of Millionaires” Toronto – Environics Analytics (EA), the analytical and marketing services company, today announced the release of WealthScapes 2016, the most comprehensive database available on the assets, liabilities and wealth of Canadians. The latest …

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Putting the donor first with rich data and targeted tactics

  Mounting pressure on fundraisers to increase donations and support, an increasingly competitive environment and a trending sentiment that fundraisers are too aggressive all combine to create challenges that impact the effectiveness of campaigns. We’ve all witnessed campaigns that hit the jackpot and the message goes viral, attracting attention and …

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Be brave: Becoming a warrior for your charity

I’ve always tried. It’s just how I’m hardwired. From a very young age, I understood that in order to succeed I must try. In order to be known and understood, I must try. Without trying, there is little progress I could make. In this, I believe, has been my own …

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Marketers see strong returns from financial data

When commercial real estate developer Cadillac Fairview wanted to redevelop its Sherway Gardens shopping mall in Toronto, it turned to WealthScapes. The financial database from Environics Analytics (EA) helped developers determine the disposable income of shoppers in the trade area, a crucial indicator for choosing what stores should be part …

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The formula for a successful email fundraising campaign

Email is one of the most important tools for fundraising today. But a successful fundraising campaign isn’t as easy as just hitting send and watching the money pour in. The dreaded spam folder can make or break even the greatest of email fundraising campaigns, causing organizations to lose thousands of …

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Blackbaud acquires Attentive.ly

Plans to integrate social marketing capabilities into portfolio to increase value for customers and accelerate delivery of next generation cloud solutions Charleston, S.C. — Blackbaud, the leading provider of software and services for the global philanthropic community, today announced it has acquired Attentive.ly, a company that allows organizations to conduct social …

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ALC launches donor precision—an expansive new Audience of cause-driven donors

ALC-Aristotle partnership capitalizes on growth in contributions as hot-button issues prompt more people to give PRINCETON, NJ — ALC announced the launch of a new product today that will significantly expand the universe of known donors available to fundraising organizations. Donor Precision, powered by Aristotle, features a database of over …

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20 digital fundraising and marketing tips from Digital Leap 2016

“Consumers are demanding brands be honest and stand for more than making money” – Trish Wheaton, Y&R INSPIRE PRESS RELEASE: TORONTO — Digital Leap 2016, the seventh annual digital fundraising and marketing conference hosted by CAFAmerica.org and Stephen Thomas Ltd (ST), concluded another inspiring and informative program at the Art Gallery …

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UNICEF Canada: Improving donor engagement with a new fundraising product

Since its founding after World War II, the United Nations Children’s Fund, or UNICEF, has saved more children’s lives than any other humanitarian organization. And for 60 years, UNICEF Canada has contributed to the cause by raising money for food, health care, sanitation and educational programs—$35 million this past year …

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Neuromarketing insights for fundraisers

Direct mail is a fundraising standby, and rightly so. Neuromarketing research suggests that personalized mail is the best medium through which to deliver emotional messages and inspire action. Neuromarketing is the application of neuroscience, a multidisciplinary science devoted to understanding the nervous system, to marketing. It draws on neuroscientific tools …

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