Q&A with Danny Heuman, Environics Analytics’ new chief analytics officer

  Danny Heuman has been with Environics Analytics (EA) since day one and has recently been promoted to the role of chief analytics officer. Heuman was the lead developer of PRIZM CE, conducting the research that first linked psychographic social values with geodemographics. Since then he has led the development …

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Environics Analytics Acquires RSI Research Solutions

TORONTO — Environics Analytics (EA) announced today that it has acquired the business and assets of RSI Research Solutions Inc. (RSI). Under terms of the agreement, RSI’s expertise in location analytics and market insight, along with its software applications, will be integrated into EA’s offerings. The two organizations’ combined capabilities …

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Seven interview hacks to identify data analytics pros

  Big data isn’t a new phenomenon and isn’t going anywhere either. Companies are investing heavily in analytics programs and using data to make big business decisions. Therefore, more and more employers are looking to hire people with strong data analytics skills, but with all of the unique job titles …

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More than one-third of Canadian firms do not have cybersecurity insurance: FICO report

While ahead of global averages, Canadian businesses still have a long way to go to fully protect themselves in the event of a data breach 36% of Canadian security executives surveyed say their firm has no cyber security insurance, compared to 50% in the U.S. and 40% globally 80% of …

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How Aeroplan enriches transactional data to better understand customers

Successful loyalty programs offer value that is relevant to program members. This value can come in many forms—discounts, free gifts, special offers and others—but the key is to ensure that it is what customers actually want. Here at Aimia, a data-driven marketing and loyalty analytics company, we’re seeing first-hand how …

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From mass media to targeted distribution

How analytics helped Yellow Pages optimize its products and distribution strategy Like many of its 240,000 small business customers across Canada, Yellow Pages (YP) has been challenged by the digital age. While many consumers and advertisers are embracing online search and social media, traditional print media remains an important component …

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Marketers still feel the need to hoard customer data: BlueVenn survey

86% of UK and U.S. marketers believe that they need to collect as much information as they can on their customers BRISTOL, UK — Nearly nine out of 10 (86%) UK and U.S. marketers believe that for maximum success they need to collect as much information as possible on their …

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Environics Analytics launches mobile analytics services

New data and analytics capture consumer travel patterns—any time, any day, anywhere Toronto — Environics Analytics (EA) today announced a new offering in its products and services portfolio: mobile analytics services, with capabilities designed especially to support marketing and real estate decision making. Combining best practices in processing spatial data …

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Drowning in data?

Marketers don’t need to become data scientists, they just need better tools Data is the fuel powering the direct marketing industry, helping to make campaigns more targeted, personalized and efficient than ever before. As a result, marketers must now get their heads around a baffling array of new tools and …

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Vantiv, Womply partner to deliver Big Data insights to merchants

CINCINNATI — Vantiv, Inc., a leading provider of payment processing services and related technology solutions for merchants and financial institutions of all sizes, announced today that it has partnered with Womply, a merchant-focused technology company, to offer Vantiv BizShield and Insights to small and medium-sized businesses. The products will allow …

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