Drowning in data?

Marketers don’t need to become data scientists, they just need better tools Data is the fuel powering the direct marketing industry, helping to make campaigns more targeted, personalized and efficient than ever before. As a result, marketers must now get their heads around a baffling array of new tools and …

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Vantiv, Womply partner to deliver Big Data insights to merchants

CINCINNATI — Vantiv, Inc., a leading provider of payment processing services and related technology solutions for merchants and financial institutions of all sizes, announced today that it has partnered with Womply, a merchant-focused technology company, to offer Vantiv BizShield and Insights to small and medium-sized businesses. The products will allow …

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Environics Analytics releases 2017 update of its Canadian data and analytics products

TORONTO — Environics Analytics (EA) has announced the 2017 update of its suite of Canadian marketing analytics products. The update covers nearly two dozen databases, including DemoStats, the comprehensive demographic database that offers statistics for 2017 and projections for 2020, 2022 and 2027. The release also includes the latest edition of PRIZM5, …

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Rethinking the marketing ecosystem

A systemic approach to solving marketing model conundrums Many c-suite executives are uncertain about the current state of their digital marketing. There is a lot of talk by marketers but many companies don’t have a clear roadmap of their digital marketing strategy and end-to-end marketing model. Part of the problem …

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Storing marketing data in the cloud

  We’ve all heard Big Data is coming. The raw marketing information from mouse-overs, key-clicks and in-store activities constitutes a potentially huge increase in total data flow, all of which has to be temporarily stored, processed and the results saved. One of the challenges of the next wave of IT …

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Equifax advances “data democracy” with launch of Equifax Ignite

Canadian businesses gain faster and greater access to data-driven insights with new analytics powerhouse TORONTO, ONTARIO — Equifax today announced the launch of Equifax Ignite, a data analytics powerhouse that can rapidly deliver business insights in a self-serve environment. “Harnessing both structured and unstructured data can be a tremendous challenge …

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For successful analytics, data quality is king

Quality analytics depends on an understanding of the business problem to be analyzed and an experienced, knowledgeable team of data pros with the right tools and techniques to conduct the analysis. But the single most important ingredient is quality data. Essentially, data quality comes down to three factors: input data, …

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Deloitte acquires Cornerstone

Deloitte broadens its analytics capabilities through more extensive consumer risk and services offerings with the acquisition of digital marketing and analytics firm TORONTO — Today, Deloitte announced the acquisition of Cornerstone Group of Companies, a Toronto-based digital marketing and analytics firm with more than a quarter century of success in customer acquisition …

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uberall and Yelp announce partnership to help local businesses grow using the Location Marketing Cloud

BERLIN — uberall has announced a new partnership with Yelp at the Local Search Association’s annual conference in San Diego. The companies hope the partnership will strengthen local businesses’ ability to engage with their customers and drive more foot-traffic to their stores. uberall empowers businesses to control all of their …

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The year ahead: Building customer centricity

With a nod to the growing importance of knowing your customers, Direct Marketing has launched this “Customer Centricity” column for 2017. I’m pleased to kick off the new year with this inaugural piece and share my perspective on an orientation that I’ve always considered a key success factor for any …

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