Data Analytics

Demographic data from multiple data providers powers up the Nielsen Identity System to bring scale and increased accuracy for digital measurement of the open web TORONTO, ON–On April 1, Nielsen enhanced its open web methodology in Canada for Digital Ad Ratings through the Nielsen Identity System alongside seven other markets: …

TORONTO, ON–Environics Analytics’ (EA) PRIZM® segments are being added to Amazon’s digital advertising service, expanding Amazon’s offering of data-driven insights for advertisers and marketers. These new segments provide marketers with the ability to seamlessly execute digital media campaigns based on their pre-built custom audiences. They will also enable advertisers and …

TORONTO, ON–Experienced marketer Tania Leil O’Brien has joined Environics Analytics (EA) as Chief Marketing Officer (CMO). Based in Toronto, Canada, Tania is the newest member of the Environics Analytics leadership team. “EA is growing rapidly; adding managed services like marketing activation, clean room and campaign effectiveness measurement to our widely …

Rapid innovation is fundamental to CF’s globally competitive business model TORONTO< ON–Environics Analytics named commercial real estate leader, Cadillac Fairview, is the recipient of its Client of the Year award. For over a decade, Cadillac Fairview (CF) has constantly challenged EA to quickly innovate with new customer insights and research …

Investment in Advanced Analytics to Better Connect and Engage Target Audiences TORONTO, ON–At their 15th Annual User Conference, with more than 1,000 delegates in attendence, Environics Analytics announced the creation of EA FuturesLab, a multi-million-dollar investment to ensure advertisers, agencies and platforms get the right message to the right audiences …

Acquisition will expand NOW’s technology offering and accelerate growth with new energy and renewables vertical TORONTO, ON–NowVertical Group Inc. , a global big data analytics software and services company, has acquired Alberta-based data analytics company Integra Data & Analytic Solutions Corp. The acquisition of Integra provides the Company with a …

VANCOUVER, BC–Hapbee Technologies, Inc. , a wearable, wellness technology company, announced the appointment of two experienced technology executives: Eric Brassard as Chief Revenue Officer and Yannick Desjardins as Chief Technology Officer. Eric Brassard joins Hapbee as Chief Revenue Officer, where he will oversee marketing, data, strategy and growth. A proven …

ClickScapes provides new view of digital behaviour of Canadians. Captures visitors and visits to individual mobile apps and websites TORONTO, ON–Environics Analytics (EA) has released its latest database, ClickScapes. This breakthrough product captures up-to-date visitors and visits to thousands of mobile apps and websites to support organizations in identifying trends, …

Partnership bridges Samba TV’s global TV viewership data with MiQ’s expertise in linking diverse datasets for the Canadian market TORONTO, ON–MiQ, a global programmatic media partner, formed a strategic partnership with Samba TV, a global leader in omniscreen advertising and analytics, to provide an enhanced advanced TV solution to marketers. …

By Jeremy Levy Across many different industries, 2020 has been about reacting to an unpredictable series of events — a global pandemic followed by a recession that made consumers more pessimistic than they were in 2008. This year has somewhat darkly reinforced the truism that nobody can predict the future. …