Does Direct Mail Work Anymore?
By Billy Sharma The answer is a resounding “YES!” Direct mail is referred to as “salesman in print” for a very specific reason: it allows you to make your pitch or tell your story, long or short. However, direct mail will only work as hard as you do — if …
The Growth of the Ecosystem-Connected Business
Staff Current supply chain constraints and geopolitical and economic instabilities are not slowing the pace of digital infrastructure investment for the most connected companies, according to a new report. The latest Global Interconnection Index (GXI) 2023, an annual market study published by Equinix, found that the most ecosystem-connected businesses — …
Loyalty 2.0: An Interview with Matthew Seagrim, Senior Vice President, Scene+
By Stephen Shaw For thirty years the Air Miles Reward Program has ruled the skies in Canada. Its familiar blue membership card can be found in the wallets of roughly 10 million Canadians. But in recent years Air Miles has lost altitude. Several high profile sponsors have exited the program, …
Customer Growth: 7 Ways for Financial Service Firms to Drive Growth
By Todd Hoover Your financial services firm serves a wide range of consumers, each with varying financial needs and goals. But not all consumers offer the same potential for your brand. Especially when consumers face inflation and economic uncertainty, like many are currently. In fact, about 20 percent of households …
Census 2021: Rising Education Levels and Labour Force Activity Changes
By Dr. Doug Norris, PhD When the seventh and final wave of data from the 2021 Census was released by Statistics Canada, it covered the two main topics of education levels and the labour force. This release also includes data on place of work, commuting patterns and languages spoken at …
Sustainable Digital Infrastructure: Modernizing Financial Institutions
By Andrew Eppich Financial institutions in Canada and around the world are facing increased pressure to transform their offerings and systems to remain competitive and relevant with quickly evolving customers. Additionally, with continued pressure from rapidly evolving regulations, increased competition and the financial impact of the COVID-19 pandemic, the banks, …
In the Race for Customer Primacy it’s Time for Traditional Banks to Win
By Fiona Roach Canning SMBs account for around one-fifth ($850 billion) of global banking revenues, with annual growth predicted to reach up to 10 percent over the next five years1. This is a critical revenue stream that banks can’t ignore. Customer expectations of digital services are being shaped by the …