Arlene Dickinson Acquires Media Company
Acquisition of The Bullet and Newsworthy Co Inc. part of larger strategy to strengthen network of companies focused on food and health TORONTO, ON–Well-known Canadian entrepreneur, Arlene Dickinson, today announced the acquisition of media company, The Bullet, and content development agency and digital publisher, Newsworthy Co. Inc. The move comes …
YouTube Takes Top Media and Entertainment Spot: MBLM Study
NEW YORK, NY–The media and entertainment industry ranks first out of the 10 industries featured in MBLM’s Brand Intimacy COVID Study, a study of brands based on emotional connections during the pandemic. And YouTube is now the top category brand, followed by Amazon Prime and Disney, respectively. YouTube, which previously …
Corus beefs up leadership structure, focuses on content strategy
Consolidated portfolio of broadcast networks to accelerate innovation and collaboration across platforms TORONTO–Corus Entertainment Inc. has made what it calls enhancements to its executive leadership team and business operating structure which are designed to accelerate advancement of its strategic priorities to own more content, engage audiences and expand into new …
Argyle expands across Canada in deal with ChangeMakers & Context
With 80 professionals in seven cities, Argyle strengthens capabilities in communications & reputation management, creative marketing and public engagement Argyle Public Relationships, one of Canada’s largest independent communications consulting firms, today announces a national expansion of the Argyle Group with the integration of ChangeMakers and Context, two of Western Canada’s …
OpenText Streamlines Collaboration for Marketers
Integration of OpenText Hightail with OpenText Media Management Empowers Teams with Digital Media Collaboration in the Cloud WATERLOO, Ontario–OpenText announced the integration of OpenText Hightail with OpenText Media Management. OpenText Media Management customers can now leverage large file sharing and digital media collaboration features from OpenText Hightail. “Digital assets are …
Tech innovator joins Canadian content marketing agency
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Do you trust us? Yes and no, study says
TORONTO–Canada’s trust levels in government, leaders and most information sources remain stable and strong, but social media networks and the artificial intelligence (AI) sector are both at a crossroads, according to the 2018 Proof Inc. (formerly Environics Communications Inc.) CanTrust Index, an annual study of trust levels among Canadians. Overall, …
The “Best Life” for flyers in Canada
According to several studies, research continues to prove that Canadians love their flyers. Yet within the current distribution model retailers face many barriers including non-targeted delivery, high waste, lack-luster presentation and dwindling newspaper circulation. St. Joseph Communications is launching an exciting, cost-effective delivery model for brands to get their message …
Put your content to work
A three-step plan to kickstart your marketing and engage holiday shoppers Marketers have gone crazy for content, and for good reason. From site content and photos, to recipes, ebooks, videos and blogs—content drives interest and interest drives sales. Having more pageviews, more time on your site, and a smaller bounce …