CIO Strategy Council Publishes National Standard for Data-Driven, Consumer Directed Finance

OTTAWA, ON–The CIO Strategy Council announced a new National Standard of Canada on consumer directed finance. CAN/CIOSC 110-1: 2022 specifies minimum requirements for planning, designing, developing, implementing, maintaining, and improving the customer experience surrounding access to customer banking, transaction, and other financial data from bank and non-bank financial institutions. The …

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Inside Data Privacy Day 2022

Jan Kestle highlights the importance of a robust conversation on data privacy, and the central role it plays in Environics Analytics’ strategy and operations by Jan Kestle On International Privacy Day 2022, it is important to emphasize that the use of data and analytics makes the lives of Canadians better. …

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Influencer marketing: businesses and influencers must be transparent when advertising on social media

Consumers must be able to easily recognize when social media content is actually an advertisement GATINEAU, QC–The Competition Bureau sent letters to close to one hundred brands and marketing agencies involved in influencer marketing in Canada, advising that they review their marketing practices to ensure they comply with the law. …

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Report on misleading or aggressive communications retail sales practices

CRTC says more can be done to ensure fair treatment of consumers OTTAWA and GATINEAU, QC–In a report published today, the CRTC found evidence of misleading or aggressive sales practices by certain telecommunications services providers and concluded that more needs to be done to protect consumers. The CRTC’s report is …

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Complying with critical regulations

Contact centres face an “alphabet soup” of necessary rules and standards By Tim Critchley Complying with today’s data security and privacy regulations may not be at the very top of the “to-do” list for sales, marketing and customer service professionals. But for those who manage contact centres the times are …

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How the GDPR impacts marketers

Challenging common misconceptions to understand Europe’s new privacy law By Cristina Onosé On May 25, 2018, the European Union (EU) implemented the General Data Protection Regulation (GDPR). The GDPR is the most significant new data privacy regulation to be introduced anywhere in the world in many years. Its new requirements …

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