Influencer marketing: businesses and influencers must be transparent when advertising on social media

Consumers must be able to easily recognize when social media content is actually an advertisement GATINEAU, QC–The Competition Bureau sent letters to close to one hundred brands and marketing agencies involved in influencer marketing in Canada, advising that they review their marketing practices to ensure they comply with the law. …

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Report on misleading or aggressive communications retail sales practices

CRTC says more can be done to ensure fair treatment of consumers OTTAWA and GATINEAU, QC–In a report published today, the CRTC found evidence of misleading or aggressive sales practices by certain telecommunications services providers and concluded that more needs to be done to protect consumers. The CRTC’s report is …

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Complying with critical regulations

Contact centres face an “alphabet soup” of necessary rules and standards By Tim Critchley Complying with today’s data security and privacy regulations may not be at the very top of the “to-do” list for sales, marketing and customer service professionals. But for those who manage contact centres the times are …

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How the GDPR impacts marketers

Challenging common misconceptions to understand Europe’s new privacy law By Cristina Onosé On May 25, 2018, the European Union (EU) implemented the General Data Protection Regulation (GDPR). The GDPR is the most significant new data privacy regulation to be introduced anywhere in the world in many years. Its new requirements …

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