Understanding Tomorrow’s Canadian Consumer
By Paula Courtney What motivates the consumer of today and what will motivate them tomorrow? This is the eternal question that, in retail, we must be continuously mindful of. In partnership with the Retail Council of Canada and Google, WisePlum recently launched our second annual study: Understanding the Canadian Consumer, …
Why Web-Based Augmented Reality
By Zander Mabin In the last decade, augmented reality (AR) has quickly changed how all manner of industries reach and interact with their audiences. AR has found strong footholds in sectors like marketing and retail and the technology thrives in them for two reasons: one, because it engages customers to …