Boynton: CMOs Need to be Experts in Multi-Channel Experience
It is always interesting to hear how CMOs from different sectors, and even other countries, are dealing with the new marketing realities of evolving customer demands, continuous technology innovations, and the ever increasing sources of information on the customer – data is now available from every consumer touch point. These …
CMBs and their Impact on Direct Mail
By Claire Petite Canada Post’s move to Community Mail Boxes (CMBs) for all Canadians will undermine the inherent value of physical mail – especially advertising mail. I work in advertising and direct mail is my specialty. I spend a lot of time thinking about how effective direct mail is at …
The Marketer’s Catch-22: Why Salespeople Don’t Use Marketing Content
The struggle is real. Any b-to-b marketer has likely experienced the uphill battle of pumping out sales content, tirelessly demanded by their sales teams, only to see it fall into the dark abyss of a content library and never to be used again. The reality is that 60 to 70 …
Environics Analytics President Jan Kestle Named Finalist in EY Entrepreneur Of The Year™ Program
EY, a global leader in assurance, tax, transaction and advisory services, has named Environics Analytics (EA) President and Founder Jan Kestle a finalist in its EY Entrepreneur Of The Year awards program. Selected by an independent panel of judges, she is one of 40 Ontario area entrepreneurs who were named …
Andrew Schuster: Senior Developer Behind Environic Analytics’s Redesigned, Interactive ENVISION5
For almost two years, a half-dozen software developers at Environics Analytics (EA) dedicated themselves to creating ENVISION5, the new platform that provides business intelligence on customers and markets anywhere in Canada. They developed innovative approaches, created new interactive features and spent countless hours poring over complex computer code. Finally, on …
Environics Analytics Announces Release of New ENVISION5 Platform
On June 10, Environics Analytics (EA) announced the launch of ENVISION5, a new generation of the platform that provides business intelligence on customers and markets anywhere in Canada. With access to EA’s extensive databases, ENVISION5 features a web-services architecture, redesigned user interface, interactive dashboards and enhanced mapping. Designed to use …
ALS Canada fundraising account goes to Stephen Thomas
TORONTO–Stephen Thomas Ltd (ST), the integrated full-service agency specializing in marketing and fundraising exclusively for the non-profit sector, has won the ALS Canada fundraising account, as well as new integrated digital and direct mail projects from Amnesty International, University of Toronto and the YMCA of Greater Toronto. “The breadth …
Samsung Printing Solutions Brings Mobile Printing to Life with Powerful and Easy-to-use Samsung Cloud Print™ Ap
New full-featured and free mobile printing application boasts a simple setup process and robust set of features to make printing from a mobile device a reality Samsung Electronics Canada today launched Samsung Cloud Print™, a free-to-use cloud-based mobile printing solution that gives users a quick and easy way to print …
Industry News
Melanie Dunn Is Named CEO of Cossette in Canada Melanie Dunn, President of Cossette’s Quebec operations for the past two years, is assuming broader responsibilities for all Cossette offices nationally as the new President and Chief Executive Officer of Cossette, Canada. “This business is all about talent and great leadership and Melanie has …
Beyond Digital: Empowered Consumers Seek Out Tailored, Inspiring Content Experiences That Transcend Platforms
It’s increasingly clear that consumers see no significant divide between digital and traditional media: what they want is more flexibility, freedom and convenience in when and how they consume their preferred content. Canadian entertainment and media revenues will rise at a compound annual growth rate (CAGR) of 5% over the …