The Great White North Testing Ground

Canada has long been an important country for app developers. It’s often where developers first launch their apps – to test and solicit feedback before distributing their apps globally. So, what makes this market unique in the mobile ecosystem? In Flurry from Yahoo’s latest report, we take a closer look at Canadian …

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CMA appoints Doug Brooks as new President and CEO

The Canadian Marketing Association is pleased to announce the appointment of Doug Brooks as its new President and CEO.  Brooks replaces John Gustavson who is resigning his position with CMA after more than 25 years leading Canada’s largest marketing association. “We are very pleased to have Doug join the association …

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DM Wrap-up: week of May 4

Cineplex Digital Networks named Content Creator of the Year Winner of three awards at the 2015 International Digital Signage Awards Cineplex Digital Networks (“CDN”), continues to garner recognition for its strategic thinking and technology, as it was presented with the Overall Content Creator of the Year award at the 2015 …

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A Marketing Optimization Starter Kit

In today’s marketing world, reaching your customers has become increasingly more complicated. You may find that you use multiple sales channels with multiple products, many offerings and all of them priced differently. You likely have a huge pool of prospects to choose from and different creative tactics that you want …

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Integration of analytics talent into the organization is key to analytics success, MIT Sloan Management Review & SAS

Study also finds that companies with a data scientist role are twice as likely to have a strategy for prioritizing and measuring analytics projects In new research released today by MIT Sloan Management Review and SAS, managers surveyed around the world report that attracting, rewarding and integrating analytics talent into …

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SAS® Visual Analytics and SAS® Visual Statistics integrate to help business users and data scientists work in tandem

Tighter integration helps merge self-service data exploration and reporting with advanced analytics New releases from SAS ease the way for business users and data scientists to collaborate. New integration  unites SAS’ popular visual data exploration software, SAS Visual Analytics, with SAS Visual Statistics, a point-and-click application for developing predictive models …

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DM Wrap-up: week of April 20

TELUS and CIBC team up to add value to Canadians’ everyday purchases with new credit card Customers can earn and redeem points for TELUS products and services with new CIBC TELUS Rewards Visa card TELUS and CIBC announced the launch of CIBC TELUS Rewards® Visa* card, a new co-branded credit card …

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Yesmail Study Finds Mobile Email Conversion Rate Jumps 70 Percent Year-over-Year

Report shows significant growth in mobile orders and revenue on smartphones and tablets Mobile email conversion rates jumped 70 percent over the past year as marketers adjusted their strategies to better cater to customers opening messages on smartphones and tablets, according to a new report released today by Yesmail pia …

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Social media is jumping into real time, Adobe Digital Index

Live From The Web, It’s Social Media! Social media is jumping into real time in a big-time way, according to Adobe Digital Index’s (ADI) new “Q1 Digital Advertising Benchmark Report,” which finds consumers are increasingly live-streaming video via social networks always piÃ1 l’activities and research of our companyin the case …

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DM Wrap-up

MET Fine Printers planning operational expansion MET Fine Printers (MET) today announced its plans to expand its operations through an arrangement with Rhino Print Solutions (Rhino), enabling customers across North America to access a richer selection of print and new media services under the MET brand. The expansion involves select …

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