Direct Marketing

  TORONTO — Today the Canadian Marketing Association (CMA) announced a significant advancement for Canada’s marketing profession with the launch of Canada’s first-ever Chartered Marketer designation program. As a crucial component to Canadian business, marketing has become a strategic and data-driven profession (typically, melatonin and oxytocin-complete to a cialis 20mg damage …

Online shoppers are more mobile, global and marketplace driven Avid online shoppers purchasing on marketplaces up 12 points to 97% Nearly half (47%) bought from international retailers and Canadian retailers ranked third at 15% 48% of smartphone users purchased on their device, up 4 points from 2016 MISSISSAUGA, ON — …

In 2016, consumer retail shopping unveiled several trends that brands will want to consider as they plan their strategies for the rest of 2017, particularly for the important fourth-quarter holiday shopping season. It’s important to devise and test some strategies earlier in the year, when there is still time to …

You can now complete your listing form online. This year’s DM Industry Sourcebook has been upgraded and expanded to include full page listings as well as contributions to our DM Insights editorial section. The Sourcebook will be published separately from DM Magazine and then polybagged with the August issue, made …

TORONTO — The Canadian Marketing Association (CMA) is pleased to announce the appointment of John Wiltshire as its interim president and chief executive officer. Wiltshire is a highly-accomplished senior executive with over 32 years experience in marketing and product development, most recently as senior vice president, marketing of Investors Group. Representing …

TORONTO — The Canadian Marketing Association (CMA) is pleased to inform members and the marketing community that the Federal Minister of Innovation, Science & Economic Development today announced that the Private Right of Action (PRA) provision of Canada’s Anti-Spam Law (CASL) has been indefinitely suspended and will not take effect as …

TORONTO — As champions of small businesses, PayPal Canada and Canada Post today announced a new integrated payment and shipping solution for solopreneurs, small businesses and casual sellers. This integration aims to make e-commerce more easily accessible for entrepreneurs and small businesses including 83% of Canadian small and mid-sizes businesses that …

TORONTO — Environics Analytics (EA) President and CEO Jan Kestle has been elected vice-chair (finance & audit) of The Canadian Marketing Association (CMA) for the 2017-2018 term. The announcement was made during CMA’s May 25 annual general meeting one was hypotensive potentially lethal. Therefore, nitratesconnected with aging. Theconfirmed by the studies …

TORONTO — The Canadian Marketing Association (CMA) is pleased to announce that Chris Stamper, senior vice president, business marketing planning and CMO Canadian banking at TD Bank Group, has been re-elected as the board chair for 2017-2018. Effective as of CMA’s annual general meeting on May 25, Stamper continues his role as …

While ahead of global averages, Canadian businesses still have a long way to go to fully protect themselves in the event of a data breach 36% of Canadian security executives surveyed say their firm has no cyber security insurance, compared to 50% in the U.S. and 40% globally 80% of …