Author Talks: Howard Friedman on Getting the Most From Your Data Science Team
We all know the best decisions are data driven. So why are so few leaders making good use of their analytics teams? In this edition of Author Talks, a series from McKinsey Global Publishing, Ron Nurwisah chats with Howard Friedman — a data scientist, health economist, and adjunct professor of …
The Ins and Outs of Marketing in 2024: Elevating your DOOH campaigns
By Scott Mitchell As we kick off 2024 amid tougher economic times, rising geopolitical and social issues around the globe, and shifting consumer habits as a result, advertisers are faced with several new challenges this year. Some of these challenges include reduced budgets and resources, assessing where and how consumers …
Marketing Transformation: An Interview with Brent Chaters, Managing Director, Accenture
Brent Chaters leads the Marketing Transformation practice at Accenture Canada and is a noted expert and celebrated speaker on search marketing. By Stephen Shaw Any way you look at it, these are troubling times if you’re in marketing. You’ve got AI coming full speed at you, maybe about to …
How Digital Marketing Shapes Our Future: The 2024 DGTL Study
The 2024 DGTL Study sheds light on five key findings that will guide your thinking for your digital strategies in 2024. This second edition reaffirms the importance of crafting a research research-driven digital strategy. Leger DGTL converts insights into tailored strategies, seamlessly aligning with the unique expectations of our clients’ …
The Major Trends in eCommerce Marketing for 2024
Economic uncertainty and a growing expectation for seamless commerce continue to dominate Staff As we navigate the explosion in AI, data privacy and disruptive technologies, marketers are reimagining every stage of the customer lifecycle as well as their own organizational structures. With continued demands from internal stakeholders for growth, and …
Build a Content Marketing Plan in 10 Steps
By Mischa McInerney Content marketing is something you’re aware of as a marketer, but do you realize how effective it can be at all stages of the customer journey? While many marketers create landing pages, blogs, or copy for social media posts, great content marketing requires a strategic and multi-faceted …
Should Your Agency Say Goodbye to Social Media?
By Lisa D. Jenkins Are your clients questioning the value of social media? Wondering if you should reconsider offering social media services? In this article, you’ll discover why and how an agency discontinued its social media marketing services. The challenges of social media marketing for small businesses Social media marketing …
It’s Time to Reinvent Travel Loyalty
By Lidiya Chapple, Clay Cowan, Ellen Scully, and Jillian Tellez Holub Travel Invented loyalty as we know it. Now it’s time for reinvention. Members of travel brands’ loyalty programs have become increasingly disloyal. The question seeking answers is “What will bring these straying customers back? Travel brands didn’t invent loyalty …
Key Principles for Creating Meaningful Customer Experiences Based on Data
By Karen Naves Customer experience is the new battleground and marketing is on the frontlines. With more choices than ever, customers are demanding more out of the buying experience, regardless of whether it is B2B or a consumer purchase. Customer loyalty is something that is earned not an automatic given. …
Top 7 Digital Marketing Trends for 2024
In the ever-evolving realm of digital marketing, Canada stands at the forefront, embracing innovative strategies and technologies to drive businesses forward. As we navigate through 2023, it’s crucial to examine the prevailing trends shaping the digital marketing landscape in the Great White North. 1. Enhanced Personalization Personalization continues to be …