Top 10 Marketing Agency Metrics to Measure: A Fast Refresher
By Bastin Gerald In a digital world, where everything is driven by technology, verifying the effectiveness of the marketing initiatives, with numbers as proof of success, is the foremost priority of a marketing agency. This numbers-driven management method has created a paradigm shift in how marketing agencies can measure success, …
Brand Activism: Interview with Scott Goodson, Founder and CEO, StrawberryFrog
By Stephen Shaw Practically every corporate boss these days has it on their to-do list — coming up with a business purpose beyond making money. Most of the time they feel it’s a bit too touchy-feely an assignment when the only thing they really care about — what they get …
Accelerating Business Change and Marketing Transformation with Technology
By Jill M. Speirs Genuine customer experiences are now possible — but only if the right technology is deployed for the right reasons. The marketing technology industry is over 30 years old, and while it is delivered major benefits to businesses, marketing teams continue to struggle with the same three …
Using Data to Make Effective Ad Buys
How Marketers Can Move from the Proxy of KPIs to ROI By Are Traasdahl Programmatic advertising, where I spent a significant amount of time in my career, now accounts for 85 percent of all digital ad spending. It’s hard to imagine how marketers lived without it: automating media buys in …
AIR MILES announces multi-year contract extension with Shell Canada
TORONTO, ON–The AIR MILES Reward Program, Canada’s most recognized loyalty program, announces a multi-year contract renewal with Shell Canada, an integrated energy company, and original Partner of the AIR MILES Reward Program. AIR MILES collectors earn Reward Miles for automotive fuel, convenience retail and car wash purchases made at participating …
Canadian technology leaders plan to invest heavily in major emerging technologies: KPMG
Technology is poised to reshape the business world by 2024 despite near-term recessionary concerns and a global talent crisis TORONTO, ON–Most of Canada’s biggest organizations are turning to major emerging technologies to enhance their products and services, drive operational agility and efficiency, defend market share, and win new business, according …
Purolator partners with Best Buy on holiday shipping
Company’s shipping drop-off and pick-up services now available at 101 Best Buy locations across Canada TORONTO, ON–Purolator has new a nationwide partnership with Best Buy as part of Purolator’s plan to provide exceptional service to its customers this holiday season. The company also grew its workforce, added new agent partners …
Geotab, Atom Power partner to deliver data-driven analytics for EV charging management
Integrated solution provides fleets with a comprehensive view to operationalize EV charging within Geotab’s fleet management platform TORONTO, ON–Geotab, a global leader in IoT and connected transportation, today partnered with Atom Power to deliver the industry’s first electric vehicle (EV) charging infrastructure integration available through Geotab’s fleet management platform, MyGeotab. …
Environics Analytics’ Jan Kestle honoured for lifetime’s work
President of Environics Analytics, Jan Kestle, has received the Lifetime Achievement Award from the Canadian Marketing Association (CMA). Presented at a gala ceremony on November 18, 2022, the award recognizes the immeasurable contributions and impact that Jan has made in developing best-in-class data and analytics for the marketing community. This …
Today’s Top 5 Third-Party Logistics Trends
By Hamed Amiri The past couple of years have been wild years for the logistics industry as the COVID-19 pandemic broke e-commerce sales records and had retailers rethinking how to best serve their customers. The shift to more e-commerce also meant that it would be harder to find warehouse space …