Taking the pulse of digital marketing
By Steve Levy The top video game was Wii Sports. Some of the must-have gifts on holiday wish lists included a chocolate cell phone with unlimited texting, an iPod Nano and charity Livestrong bracelets. The year was 2006. To say our 2019 wish list would not include these items would …
Influencer marketing: businesses and influencers must be transparent when advertising on social media
Consumers must be able to easily recognize when social media content is actually an advertisement GATINEAU, QC–The Competition Bureau sent letters to close to one hundred brands and marketing agencies involved in influencer marketing in Canada, advising that they review their marketing practices to ensure they comply with the law. …
Sleep Country Canada launches revamped ecommerce sites, strengthening omnichannel approach
New transactional platform making a great night’s sleep more accessible to Canadians nationwide TORONTO, ON–Sleep Country Canada is excited to announce the launch of its transformed SleepCountry.ca and Dormezvous.com ecommerce websites, making it easier for Canadians to research and purchase Sleep Country Canada’s extensive lineup of brand name mattresses and …
National Bank to open a call centre in Sherbrooke
200 jobs created and opening planned for summer 2020 MONTREAL, QC–National Bank announced today that it would be opening a new call centre in Sherbrooke. The project represents an investment of $4.7M and will create 200 jobs in the region. The opening is planned for summer 2020. The centre will …
Touché! and VIA Rail Canada redesign their media buying strategy
The results of the Love the Way campaign show that investing locally can pay off MONTRÉAL, QC–The Canadian media scene may be reaching a turning point, but VIA Rail Canada (VIA Rail) and media agency Touché! have demonstrated that investing in local media can still yield excellent results, all while …
Solving the premium pricing puzzle
By David Hardisty It’s no secret that for consumers, product upgrades can be a huge draw. After all, who wouldn’t prefer a direct flight over one with multiple stops, or a hard drive that can store more data or a charitable donation that does more good? For businesses, those premium …
Global eCommerce considerations
By James Gagliardi With the surge in popularity of online retail and availability of Internet access across the globe, the eCommerce industry has grown exponentially. As the digital world continues to change at a rapid pace, sellers are working hard to keep up with increasingly complex shopper needs and expectations. …
Too easy to ignore
Why brands are losing the war for attention in the “Era of Peak Content” By Stephen Shaw Content marketing may be nearing a saturation point. Most brand content is invisible, lost in the clutter. To have any chance of being noticed, marketers have to find a way to make the …
Why use UGS
By Amrita Gurney Whether they are revelling in the majesty of Lake Louise, the shininess of the latest tech gadget or the craziest new burger in town, Canadians enjoy capturing and sharing photos and videos of their experiences across social media. Perhaps this is unsurprising given that in 2018 there …
The case for third-party data
By Evan Wood While it is challenging to keep up with the digital landscape and its ever-evolving technologies and tactics, it’s also hard to argue against its growing influence on marketers. The recently released 2019 Canadian Digital Marketing Pulse Report from Ipsos and the Canadian Marketing Association indicates that three-quarters …