Protecting loyal customers
By Rich Stuppy An evening at the movies recently turned into a frustrating experience for many Canadians: when they discovered that the valuable points they had collected on their movie rewards cards had disappeared into a black hole. No, this isn’t the premise of the latest crime-action blockbuster. It’s a …
Become an intelligent enterprise
Only a small percentage of Canadian businesses are leaders. Here are their insights. By Sam Masri Over the past half-decade Canada’s business leaders have been hearing the message loud and clear about the need to establish a digital transformation strategy. And to their credit, 85% of Canadian enterprises have now …
“F” content marketing?
Interview with Randy Frisch, president and co-founder, Uberflip By Stephen Shaw Over the past decade, as brands aspired to become media publishers, the volume of content has grown to the point where it may have reached a saturation point. Today, no matter how good that content may be, the chances …
What will Amazon do in 2020?
By Jake Schwarzbaum In 2018 Amazon’s net sales reached $232 billion USD with its biggest revenue segment in retail products, according to recent research. As an industry expert in Amazon and Amazon Marketplace, it’s crucial that my company, Velocity Sellers, and I watch every update, change and new regulation Amazon …
Five predictions for the customer experience
By Nali Giliana Customer experience is more important than ever. Marketers have access to incredible amounts of information about their potential customers, but it is how this data is analyzed and put to use that will separate the most successful companies from everyone else. Personalization of messages is nothing new …
Search, retail and privacy trends
By Mick Wilson As digital marketing continues to expand and change, here are several insights into market and technology trends that will become more prevalent in 2020 and beyond. 1. Google Maps will become the ”New Search”. In 2020, more consumer searches will originate from Google Maps. In fact, expect …
Where the subscription economy is going
By Paul Chambers Subscription-based businesses are some of the fastest growing companies today, and for good reason. With ongoing, regular reminders of business value and the customized experience that the subscription economy has become famous for, it’s no wonder that everyone from independent businesses to multi-billion dollar retailers have begun …
Canada 2020 and beyond
What marketers should know about changing demographics By Doug Norris The size and makeup of Canada’s population is continuously changing in response to various demographic trends. Understanding these trends is essential for making decisions, such as where to locate a new facility or how to determine the best mix of …
How to lower staff turnover
By Daniel Skarlicki If you’ve ever worked a job at a retail store, waited tables at a restaurant or answered phones at a call centre, you know the service industry isn’t for the faint of heart. The pay can be low, the managers can be demanding, the hours can be …
Environics Analytics launches VisitorView, an innovative new product for the travel and tourism industry
TORONTO, ON–Environics Analytics today announced the launch of an innovative new product for the travel and tourism market. VisitorView is the latest example of the company’s ability to develop insightful and actionable solutions that help organizations achieve greater success. Designed specifically for the travel and tourism sector, this product leverages …