Always a Point
Whenever humans communicate there is always a reason, or point. Often the point is unconscious. (Part 3) By Tom Beakbane Educators, in order to make different subjects easier to teach, demarcate ideas in various ways. There are demarcations between disciplines, and ideas placed in the textbooks of different disciplines are …
The Moment of Payment is a Marketing Imperative
By Jason Cottrell After over a year of not touching anything — door knobs, items on a store shelf, other people — it’s perhaps no surprise that Amazon is trialing a new, contactless payment method that requires nothing more than the swipe of a hand in front of a sensor. …
Back to the Future: eCommerce and the Return to Instore Shopping
By Chris Apostle Will businesses return to offices, post pandemic? That’s a question on everyone’s mind. The flipside to this question in the eCommerce space is will consumers return to brick and mortar stores? No question they will, but how will eCommerce brands and platforms and their agencies, which have …
Acting On Purpose
By Stephen Shaw Coming out of this pandemic the time has come for every company to take stock of the role it plays in the world and define its true social purpose. But that job cannot be left to marketing alone — it demands a top down commitment to a …
Direct Mail Can Outperform Digital For Luxury Brands
By Steve Crowe Marketers worldwide are all trying to solve the same problem — how to get their products in front of an audience who will be interested in them and ultimately want to buy them. That’s where specialist marketing companies can be of such a great advantage. Getting test …
Data Analytics in the New World of Customer Service
By Richard Boire Customer service is certainly one phrase that generates strong varied emotions. Increased automation and technology have attempted to increase customer service levels while at the same time enhancing the cost efficiencies of companies. No doubt that companies are reaping the benefits but are customers really experiencing increased …
Meridian launches brand campaign to help Canadians navigate their “What if” life experiences
Toronto, ON–Meridian, Canada’s second largest credit union and largest in Ontario, launches its new brand awareness campaign today, reinforcing the organization’s purpose driven goal of helping its Members build resilience, today and in the future, in every aspect of their lives. “Since inception, Meridian has held true to its core …
CMA, AMA Toronto join forces to champion mentoring, development
TORONTO, ON–The Canadian Marketing Association (CMA) and AMA Toronto, a part of the American Marketing Association, are joining forces to champion the mentoring and development of young marketers. “Our collaboration enhances our ability to support marketers at various stages of their careers, deepen their knowledge and strengthen their career paths,” …
Consilience: A New Way to Understand Human Behaviour
How I started on a journey to close the gap between textbook theories and my experience in business. The process of changing my way of thinking took time and was unsettling. (Part 2) By Tom Beakbane Consilience is the fusing together of different domains of human knowledge revealing that how …
A Troubling Engagement Capacity Gap Emerges
On the heels of massive digital disruption and now, a year into the global pandemic, only 50 percent of business leaders say they are well prepared to support customer engagement priorities moving forward, and 82 percent say the challenges of managing customer engagement will only increase in 2021. What’s more, …