Images: The Currency of eCommerce

By Sergey Kostikov What a brand says—visually—is more powerful than what it tries to say verbally. But for a brand to express itself in images rather than words, for it to use the fewest words possible, to know what words to say and what images to display requires data: instant …

READ MORE →

The Case for Omnichannel Marketing

By Rytis Lauris Digital marketing is evolving, and it’s not hard to see why. The digital consumer of today is more demanding than ever before, and they aren’t willing to negotiate on the kind of experience they’re looking for. We see customers reaching out on several different channels and expecting …

READ MORE →

Government Responds to Auditor General report on Taxation of E-Commerce

OTTAWA–Following the tabling of the 2019 Spring Reports of the Auditor General of Canada, the Honourable Diane Lebouthillier, Minister of National Revenue, and the Honourable Ralph Goodale, Minister of Public Safety and Emergency Preparedness, issued the following statement in response to Report 3 entitled “Taxation of E-Commerce,” which included two …

READ MORE →

Qwikcilver drives 80% repeat transactions on Woohoo with CleverTap

The gift card technology leader builds on its omnichannel user engagement and retention strategies CleverTap, the customer lifecycle management platform, today announced that Qwikcilver, the Gift Card Technology leader, has been able to drive repeat transaction on its B2C platforms www.woohoo.in and Woohoo Gifting App with over three-quarters of its …

READ MORE →

Venzee Technologies Completes Integration, Commences Client Onboarding

VANCOUVER–Venzee Technologies Inc. has completed integration of its Venzee Mesh API content distribution platform with one of its five previously announced Product Information Management (PIM) channel partners and has commenced onboarding manufacturers and distributors of the channel partner. This well-established PIM company provides digital supply chain solutions to mid-size and …

READ MORE →

WeChat Pay Supports Merchants Expanding Businesses by Bringing its Ecosystem to the World

HONG KONG–WeChat Pay today unveils its latest strategy for cross-border payment business at the WeChat Pay Overseas Partner Conference 2019. Themed on ‘One for Billion’, the conference encourages service providers and merchants across the world to expand their businesses by reaching out and engaging the Chinese travelers through WeChat ecosystem. …

READ MORE →

Airlines are about to become cross-selling marketing machines

Investment expands 777’s presence in the aviation sector, while enabling Air Black Box to broaden its travel connection capabilities for global airlines, airports and other travel brands Air Black Box—the first global travel technology company founded to solve the complexities of cross-selling products and services within the aviation sector—has been …

READ MORE →

TRADER Releases Canada-First, Next Generation Website Solution to Canadian Automotive Retailers

All-new and improved website solution, TAdvantage, now available to automotive retailers across Canada following major upgrades to TRADER’s technology stack TORONTO–TRADER Corporation announced today the release of the all-new and improved TAdvantage, the company’s flexible and intuitive dealership website solution designed to drive optimal consumer engagement and create website experiences …

READ MORE →

Half of U.S. Shoppers Abandon the Retailer After Experiencing Credit Card Fraud–Survey

48 Percent of Households with an Annual Income of $1 Million or More Admit to Reporting Legitimate Purchases as Fraudulent Riskified, the leading solution for eCommerce fraud prevention and revenue capture, today released its first annual Shopping and Fraud Behavior Report of US consumers, which details the findings from a …

READ MORE →

More than Half of Consumers Use Mobile Apps When Shopping In-store

Yes Marketing finds more than half of consumers are using smartphones and mobile devices to enhance their in-store shopping experience Whether it’s to find and redeem coupons or to locate sale items, more than half of consumers (57 percent) have used a retailer’s mobile app while in-store, indicating that the …

READ MORE →