
AIR MILES seals new redtag.ca partnership; to drop Transat at end of year
AIR MILES Collectors get access to thousands of package vacation choices through redtag.ca. TORONTO–The AIR MILES Reward Program signed a new partnership with redtag.ca that provides collectors with more options to get and use miles when booking package vacations through redtag.ca. With thousands of vacation packages available from Canada’s leading …

SCENE Piloting New Program Upgrade in Edmonton
Offers Exclusive Perks and More Points SCENE is running a pilot program of a new premium SCENE Gold loyalty card that offers bigger and better rewards for members. Beginning today, SCENE users in Edmonton, Alberta, can upgrade their membership to turn movie-going into the ultimate entertainment experience, with dedicated concession …

Lowe’s adds personalized cash back loyalty program
LOWE’S CANADA ENTERS PARTNERSHIP WITH PAYMI CASH REWARDS PROGRAM Lowe’s Canada, one of Canada’s leading home improvement companies operating or servicing more than 630 stores in Canada under the Lowe’s, RONA, Réno-Dépôt, Dick’s Lumber, Contractor First and Ace banners, is pleased to announce that customers of its Lowe’s banner across …

Aeroplan renews partnership with luxury hotel group
Renews partnership with Le Club AccorHotels, including Fairmont, Swissôtels Aeroplan announced renewal of a multi-year agreement with Le Club AccorHotels, the free loyalty program for AccorHotels, a world-leading travel & lifestyle group and digital innovator offering unique experiences in more than 4,500 hotels, resorts and residences across 100 different countries. …

Canadian Tire expands Triangle Rewards to include Husky Locations
TORONTO–Canadian Tire is expanding its Triangle Rewards program by giving Canadians the ability to earn more electronic Canadian Tire Money (CTM) on fuel purchases through a new partnership with Husky. Beginning today, Canadian Tire Mastercard cardholders can earn CTM on fuel purchases at participating Husky locations across Canada in addition …

Lift & Co. introduces world’s first rewards program for regulated recreational cannabis
Lift & Co. Rewards program, launching October 17, offers gift cards, contests and giveaways for cannabis reviews Lift & Co. Corp. has revealed details of its new Lift & Co. Rewards program, revamped for Canada’s recreational cannabis marketplace. Beginning October 17, 2018, Canadians who choose to use cannabis can share …

Porter becomes surprise partner of Aeroplan
TORONTO–Porter Airlines and Aimia Inc. threw the loyalty market into a spin by making the surprise announcement of a comprehensive partnership designating Porter as a preferred Canadian airline to issue Aeroplan Miles on Porter routes effective July 2020. Porter will also become a redemption partner, as of the effective time …

Air Miles expands partnership with Samsung Pay for points
Mobile wallet usage in Canada continues to rise, spurring points deal with Air Miles The AIR MILES Reward Program and Samsung Canada announced today two new offers that give AIR MILES Collectors the ability to get more Miles while completing everyday purchases. For a limited time, Collectors will get Miles …

Joint bid under new corporation targets Aeroplan loyalty business for $250 million in cash
TORONTO–Air Canada, The Toronto-Dominion Bank, Canadian Imperial Bank of Commerce, and Visa Canada Corporation, on behalf of a corporation to be formed, have made a proposal to Aimia Inc. to acquire its Aeroplan loyalty business (including approximately $2 billion of Aeroplan points liability at March 31, 2018) for $250 million …

Rewards leveraged to encourage healthier living
TORONTO–Today Carrot Rewards announced that Canadians can now earn RBC Rewards points when they invest in their wellness by learning how to live healthier, and by achieving daily step goals with the Carrot Rewards app. “Joining hands with one of our country’s largest banks provides us with a terrific opportunity …