Data Analytics

Lightspeed delivers next-generation retail and hospitality tools to streamline operations, enhance guest experiences, and drive growth worldwide MONTREAL, QC–Lightspeed Commerce Inc., the unified omnichannel platform powering ambitious retail, golf and hospitality businesses in over 100 countries, announced a broad suite of Q3 product innovations designed to help merchants simplify operations, …

Gen AI and agentic AI are already accelerating the impact of classic marketing approaches to driving growth, but McKinsey’s State of Marketing Europe 2026 report finds few CMOs are acting boldly This report is a collaborative effort by Aurélia Bettati, Jerome Königsfeld, Jesko Perrey, Kai Vollhardt, Thomas Bauer, Tjark Freundt, …

LONGUEUIL, QC–Civilia, a Quebec-based company renowned for its smart mobility technology solutions, announces the acquisition of Compilation Data Traffic, a firm with over 20 years of expertise in multimodal traffic surveys. Civilia is taking a new step forward by combining two complementary areas of expertise to better address mobility issues. …

Companies often overestimate the loyalty of their customers, mistakenly believing that repurchase behaviour is an indicator of how they feel about the brand. But true loyalty is born out of a deeply held conviction that the brand cares as much about them as they do about the brand. By Stephen …

Ryan Hamilton is an Associate Professor of Marketing at Emory University and co-author of the book “The Growth Dilemma” By Stephen Shaw For most mature brands today, the growth playbook looks pretty much identical: find potential first-time buyers who look like the customers you already have amongst the pool of …

MONTRÉAL, QC—adviso, in partnership with Ad hoc Research, is proud to present the results of the 8th edition of LoyalT, the most comprehensive study of Canadian retail loyalty program performance. Using a sample of 15,000 Canadian respondents and a unique methodology, LoyalT 2025 offers detailed insights into the performance of …

TORONTO, ON–Moneris Solutions Corporation, a leading Canadian commerce solutions provider, has launched Moneris Go Restaurant, an all-in-one, cost-effective point-of-sale (POS) solution designed for small and independent quick-service restaurants. Moneris also announced an expanded strategic partnership with TouchBistro, a leading provider of restaurant management solutions, to introduce full integration with Moneris …

by Erica Gunn In today’s dynamic financial landscape, the opportunity to offer exceptional products is boundless. Consumers are eager for easy, helpful, and deeply personalized experiences that genuinely empower their financial health. Customer experience has emerged as a critical differentiator, with a staggering 80% of consumers expecting their financial provider …

Bell Media bringing more authenticated identity and addressability to the Canadian linear and digital ecosystem through Environics Analytics’ exclusive LiveRamp partnership TORONTO, ON–Environics Analytics  revealed that Bell Media has joined the growing list of publishers who are implementing LiveRamp’s Authenticated Traffic Solution (ATS) as a secure way of bringing identity …

EA and Caddle power data collaboration options for brands, including shopper insights, audience augmentation and advertising attribution TORONTO–Environics Analytics announced an expanded partnership with Caddle, one of Canada’s largest and most diverse consumer panels. Known for its app-based surveys, receipt capture and consumer review capabilities, Caddle helps brands (particularly Consumer …