Data Analytics

LONGUEUIL, QC–Civilia, a Quebec-based company renowned for its smart mobility technology solutions, announces the acquisition of Compilation Data Traffic, a firm with over 20 years of expertise in multimodal traffic surveys. Civilia is taking a new step forward by combining two complementary areas of expertise to better address mobility issues. …

Companies often overestimate the loyalty of their customers, mistakenly believing that repurchase behaviour is an indicator of how they feel about the brand. But true loyalty is born out of a deeply held conviction that the brand cares as much about them as they do about the brand. By Stephen …

Ryan Hamilton is an Associate Professor of Marketing at Emory University and co-author of the book “The Growth Dilemma” By Stephen Shaw For most mature brands today, the growth playbook looks pretty much identical: find potential first-time buyers who look like the customers you already have amongst the pool of …

MONTRÉAL, QC—adviso, in partnership with Ad hoc Research, is proud to present the results of the 8th edition of LoyalT, the most comprehensive study of Canadian retail loyalty program performance. Using a sample of 15,000 Canadian respondents and a unique methodology, LoyalT 2025 offers detailed insights into the performance of …

TORONTO, ON–Moneris Solutions Corporation, a leading Canadian commerce solutions provider, has launched Moneris Go Restaurant, an all-in-one, cost-effective point-of-sale (POS) solution designed for small and independent quick-service restaurants. Moneris also announced an expanded strategic partnership with TouchBistro, a leading provider of restaurant management solutions, to introduce full integration with Moneris …

by Erica Gunn In today’s dynamic financial landscape, the opportunity to offer exceptional products is boundless. Consumers are eager for easy, helpful, and deeply personalized experiences that genuinely empower their financial health. Customer experience has emerged as a critical differentiator, with a staggering 80% of consumers expecting their financial provider …

Bell Media bringing more authenticated identity and addressability to the Canadian linear and digital ecosystem through Environics Analytics’ exclusive LiveRamp partnership TORONTO, ON–Environics Analytics  revealed that Bell Media has joined the growing list of publishers who are implementing LiveRamp’s Authenticated Traffic Solution (ATS) as a secure way of bringing identity …

EA and Caddle power data collaboration options for brands, including shopper insights, audience augmentation and advertising attribution TORONTO–Environics Analytics announced an expanded partnership with Caddle, one of Canada’s largest and most diverse consumer panels. Known for its app-based surveys, receipt capture and consumer review capabilities, Caddle helps brands (particularly Consumer …

PRIZM Gets a Powerful Refresh to Reflect Canada’s Evolving Landscape TORONTO–Environics Analytics (EA) launched its 2025 suite of data product updates headlined by a major refresh of PRIZM®, Canada’s premier segmentation system. With a bold new look, updated icons, and refined tools, PRIZM® 2025 is in tune with the changing …

Users of EA’s market intelligence platform benefit from improved system scalability and stability, as well as more rapid releases and upgrades TORONTO — Environics Analytics (EA), Canada’s leading marketing and analytics services company,  has implemented Esri’s ArcGIS Enterprise on Kubernetes to help scale its ENVISION platform. Increasing demand for the …