Choosing the right data to get the best customer insights
The challenge facing CMOs since the dawn of marketing has been the need to understand their customers (both current and potential) and to set the direction of their business to respond to, engage with, and ultimately serve the requirements of their customers. Early CMOs spent their time speaking with and …
2015 Canadian Direct Response Outlook: The Year of Digital Disruption
By Pippa Nutt Now that another hectic holiday season is behind us and we have ushered in the New Year, we can’t help but wonder what 2015 has in store for the world of Direct Response. If the last quarter of 2014 is any indication, it does appear that the …
Banks to Unlock Consumer Transaction “Big Data” with INETCO AnalyticsTM
Learn more in this 3-minute video on INETCO Analytics for ATM. New software application for customer analytics provides on-demand access to consumer experience, usage and profitability data INETCO(R) Systems Limited (www.inetco.com), a leading provider of transaction monitoring and customer analytics software for the banking and payment processing industries, today launched …
Changes to the marketing industry create new opportunities for agencies to redefine their role, says Deloitte
New survey finds gaps between what marketers need and what agencies are delivering Marketing functions have changed significantly over the last five years leaving a gap between what marketers need and what is delivered, according to Deloitte’s Relationship Reset: Chief Marketing Officer (CMO) Survey released today at FFWD Advertising and …
Teradata Global Survey: 90 percent of marketers say individualized marketing is the future
Twice as many companies now have strategic data-driven marketing initiatives than in 2013 Teradata Corp. today published the Teradata 2015 Global Data-Driven Marketing Survey, an international study into trends surrounding data-driven marketing adoption and enterprise business value. The new study is a sequel to similar research Teradata Marketing Applications conducted …
Marketing with newsletters
Back in the 90’s it was a cumbersome process trying to get a Publications Mail agreement. Then one day – BOOM – virtually anything could be a “pub” (Publications Mail). The word of the day was, “If it looks like a pub, smells like a pub, it is a pub” …
Environics Analytics acquires the business and assets of SM Research
Toronto, January 20, 2015 — Environics Analytics (EA) announced today that it has acquired the business and assets of Sampling Modelling & Research Technologies Inc. (SM Research). Under terms of the agreement, SM Research will continue offering its longstanding services in targeted sample and data hygiene. The SM Research team …
The power of ‘like’
FUNDRAISING SUPPLEMENT | How fundraisers can use Facebook to reach more people and make money. By Taslim Somani Facebook celebrated its 10th birthday this year and in the past 10 years we’ve all been witness to a sea of change in how we communicate with each other and what we say. …
The new reality – using direct mail to enhance your email programs in the CASL era
TARGETING & ACQUISITION | The new reality – using direct mail to enhance your email programs in the CASL era By Dave Ward It might be an understatement to say that email has become a powerful marketing tool. In the mid-to-late nineties, text-based email was plain and rather boring. But …
Big challenges, big opportunities
TARGETING & ACQUISITION | Big challenges, big opportunities CASL and Canada’s business list industry By Steve Slaunwhite You’re a marketer, not a spammer. You want to continue to reach your target market via email, but – through no fault of your own – CASL issues have decimated your lists …