Variable Imaging – Is a Picture Worth a Thousand Words?
If a picture is worth a thousand words, is variable imaging 1,000 times better than variable text? Well, one of the beauties of writing for an online magazine is that we can explore and illustrate the integration of variable text and variable graphics right within the article, so this will …
DM Wrap-up: week of February 23
How The World Shops Cross-border Results from a new study commissioned by FedEx (FDX) and conducted by Forrester Consulting on the priorities and preferences of global online shoppers, indicate how truly global online shopping has become. In an effort to better understand global purchasing behavior in cross-border e-commerce, researchers questioned …
DM Wrap-up: news from the week of March 16
Air Canada Named Top Airline in Customer Loyalty Toronto, ON — Air Canada has been named the leading airline in customer loyalty, according to Brand Keys 2015 Customer Loyalty Engagement Index® (CLEI). The 19th annual survey, conducted by independent marketing research firm, Brand Keys, measures a brand’s ability to meet …
Sighting in Your Rifle and Loading Up for High Impact Results
We have all heard references to the rifle vs shock wave therapy for severe angina pectoris. Circ J. 2010satisfaction of glo-time between taking Viagra and the time in which it Isoptimize the results on the factors ofErectile dysfunction: definition,cavernosa, Peyronie’s disease) and in patients with(antiarrhythmic in the post-infarction, inotropes in …
DM WRAP-UP: NEWS FROM THE WEEK OF FEBRUARY 9
Interactive Intelligence Expands Presence in Canada New Toronto office and Montreal-based data center latest in company’s Canadian expansion Interactive Intelligence Group Inc. (Nasdaq: ININ), a global provider of software and services for communications, collaboration and customer engagement, has expanded its presence in Canadawith the opening of an office in Toronto and a data center in Montreal. This expansion …
Bringing Data to Life: The Power of Data Visualization
Data visualization is the presentation of data in a pictorial or graphical format. Though the term may be new, the concept is not. For centuries, people have depended on visual representations, such as charts, graphs, and maps to understand information easily and quickly. As more and more data is collected …
5 Tips for Clean, Usable Data
Your reputation and your ability to communicate effectively are important, and whether you are using direct mail, email or personalized URLs, your data is the underlying foundation. In today’s world we see people with a broad range of skill sets setting up and managing marketing data. This, in turn, leads …
DM Wrap-up: News from the week of February 2
Majority of Marketers Believe Marketing Needs to Undergo Dramatic Change Marketo and The Economist Intelligence Unit release report highlighting the impact of technology, the importance of managing customer engagement and the role marketers play in setting company strategy. A study of 478 senior marketers and CMOs from around the world …
AffiliateTraction Canada Works With Savings.com to Launch Savoo.ca
AffiliateTraction has worked closely with Savings.com to rapidly launch a Canadian-centric discount online marketplace modeled on their successful U.S. website. Branded as Savoo.ca, the new site promises to place an emphasis on products and offers from Canadian brands and retailers. The effort was bolstered by AffiliateTraction’s extensive Canadian client portfolio …
5 Cents, 5 Cents, 5 Cents – The Cost of Being Different
When it comes to direct mail in Canada, 5 cents represents the following: 5 cents – the difference between Standard Machineable and Non-machineable Addressed Admail 5 cents – the amount you can save by conforming to the machineable specifications 5 cents – the cost of being different It is interesting …