TRADER corporation to bring Big Data to the Canadian automotive industry
Exclusive partnership with data-science pioneer, Coherent Path, applies predictive analytics and customer journey insights to drive value for TRADER consumers, dealers and advertisers Toronto, ON – TRADER Corporation is pleased to announce an exclusive partnership with Toronto based Coherent Path to apply their patented data mining and predictive analytics platform to a …
NCIX partners with InPost to offer its customers 24/7 locker delivery
TORONTO — NCIX, Canada’s largest computer component retailer has partnered with InPost to offer its customers the option to conveniently pick up their online orders from any one of over 160 InPost 24/7 lockers in Ontario. The service provides e-commerce shoppers the option to ship online purchases directly to one of …
Building loyalty: CAA’s analytics rewards both members and partners
Think CAA and the image of a tow truck arriving to jump-start your car may come to mind. But the Canadian Automobile Association has come a long way from its roots in the early days of the automobile era. Today’s CAA National operates more like a diversified corporation with …
Secrets to success from 8 conversion marketing experts
We recently welcomed over 900 marketers to Vancouver for Unbounce’s third annual Call To Action conference. This year was our biggest year yet — with three full days of insightful talks, networking, workshops, and parties. We handpicked the best and brightest in the world of digital marketing to teach our …
Return Path reveals one in five commercial emails fail to reach inbox
New research from Return Path’s 2016 Deliverability Benchmark Report places global inbox placement below 80% NEW YORK — Just 79% of legitimate commercial emails worldwide reach their intended target, according to new research from data solutions provider Return Path. The 2016 Deliverability Benchmark Report shows that the remainder – a …
The Helicopter Group acquired by Ti Group Inc.
TORONTO — With an unparalleled focus on innovation and technology, TI Group creates communication solutions that help brands engage with people, get results and succeed, TI Group has declared their commitment to yet another area of communication that remains important to many brands: direct mail. “Seeing how important direct mail is to …
Deloitte announces acquisition of Paahi Solutions, a ‘major player’ in managed security services integrity
Deloitte adds fourth cyber intelligence centre in Canada to meet growing demand for cybersecurity services TORONTO, ON — Deloitte announced today that it has acquired Integrity-Paahi Solutions Inc. (IPS), a leading information services security provider based in Vancouver. IPS was recently recognized by International Data Corporation (IDC) as a ‘major …
LCBO.com launches online shopping + home delivery
Delivery to any LCBO store or right to your door TORONTO — Today, LCBO officially launched its new expanded online shopping platform, bringing a world of products to customers’ fingertips – no matter where they live in Ontario. LCBO customers will now be able to browse and shop from an online selection …
Aimia signs contract with Aeon Retail, the core retail subsidiary of Aeon, Japan’s largest retailer group
MONTREAL – Aimia Inc., a data-driven marketing and loyalty analytics company, today announced it has signed a multi-year contract with Aeon Retail, the core retail subsidiary of Aeon one of the world’s leading, and Japan’s largest, retailer group. Aeon, as a group, operates in 13 countries with 440,000 employees and …
Retailers now have an alternative delivery network for B2C shipments within Canada
Farrow, Delivery Net and InPost 24/7 Lockers provide exciting new alternative delivery network TORONTO – Farrow has announced a new partnership with InPost and Delivery Net to expand the delivery options available to customers using a national parcel locker network solution. Under terms of the partnership, Farrow will be able to …