Retailers make gains in mobile commerce
Retailers must think like eCommerce companies to survive and grow BY JEREMY GILMAN What was once every marketer’s nightmare — the sight of someone pulling out their phone in a retail store to price-compare online (a.k.a. showrooming) — is actually not as jarring as one might originally think. In this …
The great individual vs. geodemographic data debate
Why your customer data may not be enough. BY LARRY FILLER As an industry veteran committed to helping organizations leverage data for better decision making, I am often reminded of the great Yogi Berra’s remark: “It’s déjà vu all over again” when I hear marketers debate the benefits of …
VISA Canada: Canadians will switch from passwords to biometric authentication
BY GORD JAMIESON How many passwords do you use in a day? There’s one for your email account and one to log in to your computer at work. There’s your online banking account, maybe a brokerage account for trading stocks. There are the passwords for your various social media accounts. …
Do you trust us? Yes and no, study says
TORONTO–Canada’s trust levels in government, leaders and most information sources remain stable and strong, but social media networks and the artificial intelligence (AI) sector are both at a crossroads, according to the 2018 Proof Inc. (formerly Environics Communications Inc.) CanTrust Index, an annual study of trust levels among Canadians. Overall, …
The “Best Life” for flyers in Canada
According to several studies, research continues to prove that Canadians love their flyers. Yet within the current distribution model retailers face many barriers including non-targeted delivery, high waste, lack-luster presentation and dwindling newspaper circulation. St. Joseph Communications is launching an exciting, cost-effective delivery model for brands to get their message …
Infogroup cuts data deal with Adobe
Infogroup integrates data with Adobe’s audience system Infogroup, the big data and marketing company, announced during Adobe Summit 2018 that it has integrated its leading consumer and business data into Adobe Audience Marketplace, which can be leveraged in Adobe Cloud Platform. The integration will provide a rich and accurate source …
In loyalty programs, Canadians happiest with small rewards over big dreams
TORONTO–When it comes to loyalty programs, Canadians seem happiest with providers of small rewards such as free movies and groceries rather than those who promise dream vacations, according to an independent national study released today. According to the Argyle Public Relationships Index™, the annual study by Leger Research and Argyle …
Loblaw Companies, Imperial team up on points
BRAMPTON–Loblaw Companies Limited and Imperial are teaming up to allow PC Optimum members to earn points at more than 1,800 Esso stations on eligible fuel purchases, convenience store products and car wash services. The PC Optimum program is already available at Mobil stations. “We introduced the PC Optimum program to …
New analytics engine delivers fast intelligence from customer interactions
Orlando, FL – March 13, 2018 – CallMiner’s award-winning speech and customer engagement analytics provider has made “significant enhancements” to its cloud-based customer engagement analytics platform, CallMiner Eureka, to increase speed to intelligence, reliability, and scaling capabilities. CallMiner has witnessed a rapid increase and changing demand in the customer interaction …
Loblaw works with Eagle Eye to power the PC Optimum program
New PC Optimum loyalty program uses the Eagle Eye AIR platform to deliver personalized, valuable and convenient rewards to millions of Canadians Feb. 27, 2018–Eagle Eye, a leading SaaS technology company that allows businesses to create a real-time connection with their customers, has announced that its Eagle Eye AIR digital …