Rewards leveraged to encourage healthier living
TORONTO–Today Carrot Rewards announced that Canadians can now earn RBC Rewards points when they invest in their wellness by learning how to live healthier, and by achieving daily step goals with the Carrot Rewards app. “Joining hands with one of our country’s largest banks provides us with a terrific opportunity …
Westjet, RBC form new loyalty program called Ampli
TORONTO–RBC and WestJet announced today they are creating Ampli, a next generation loyalty platform that will deliver unparalleled value to consumers through amplified earning power on a simple and convenient digital solution. Open to all Canadians, Ampli will provide members with merchant offers, flexible rewards and exclusive bonuses. In addition, …
Redtag tags Adobe for customer experience strategy
TORONTO–redtag.ca, one of Canada’s leading retail travel agencies, has been leveraging the power of Adobe to enhance their customer experience. From analytics to artificial intelligence (AI), redtag.ca’s partnership with Adobe has fundamentally allowed the travel agency to enhance their customer experience and digital strategies. “Adobe has supported redtag.ca throughout our …
Improve your Gmail reputation, increase inboxing rates as much as 97 percent
New Yes Lifecycle Marketing analysis unveils deliverability best practices for improving Gmail reputation and inboxing rates CHICAGO–Marketers who improved their Gmail reputation improved their inboxing rate by as much as 97 percent, according to new data from Yes Lifecycle Marketing. The data further unveiled the mailing best practices marketers followed …
Majority of Canadians OK with sharing personal data–Study
Millennials are overwhelmingly comfortable with data-sharing TORONTO–Research released by the Canadian Marketing Association (CMA) reveals that more than three-quarters (76 per cent) of Canadians (in line with the global figure of 77 per cent), are pragmatic or unconcerned about sharing their personal data. This view is even more prevalent among …
Ensuring the connections with your customers
By Ken Zrobok When many Canadians think of disasters they look at the horrific events that occur in other countries. But Canada is also vulnerable to damage and destruction caused by nature and by people. According to the Canadian Disaster Database, the following disasters occurred in a span …
Stephen Thomas adds new clients
Stephen Thomas Ltd (ST) has added four new clients to its rapidly growing national non-profit account roster. DRTV, direct mail, digital donor acquisition and telemarketing are in the mix of fundraising tools being on boarded with them. Amref Health Africa Amref Health Africa (formerly The Flying Doctors of East Africa) …
What’s in the box?
By Janice Dumphie Just the sight of a box on your doorstep brings the anticipation of a surprise and delight opportunity – even if you ordered something yourself and were expecting it to arrive – somehow the arrival of the package itself brings joy. But when you aren’t expecting anything, …
Delivering the “Amazon Effect” to fulfillment suppliers
By Jackie Sebesta Over the past 15 years print and fulfillment providers have understood that providing a B2B e-commerce platform as a value-add service is essential if not mandatory for doing business. While many in the industry are offering an e-commerce channel, the “Amazon Effect” is raising the bar when …
The lettershop/service provider evolution
By John Leonard I’ve been lucky to have spent my entire career in the lettershop and mailing part of the communications industry. I’ve seen many changes along the way, from the full implementation of Letter Carrier Presort in the 1980s and the growth in available data and technology for personalization …