Direct Marketing

Publicis Groupe has entered into an agreement with Alliance Data Systems Corporation under which Publicis Groupe will acquire Alliance Data’s Epsilon business for a net purchase price of $3.95 billion after tax step-up (total cash consideration of $4.40bn) and build a strategic partnership with Alliance Data remaining business. This acquisition will accelerate the implementation …

Data provides advertisers ability to identify and reach online consumers based on their interests, attitudes and behaviors TORONTO–Comscore, a trusted partner for planning, transacting and evaluating digital media across platforms, today released new data from Plan Metrix® Multi-Platform Powered by Vividata, the psychographic digital segmentation tool. Launched in Canada in …

Increased productivity is the biggest benefit, according to employers Most advertising and marketing managers feel comfortable sharing salary information with colleagues and contacts outside their organization Companies and employees in the Canadian creative industry are opening up about compensation, new research from staffing firm The Creative Group shows. More than …

Expanded MHOL program launching for 2019/20 Toronto–The Toronto chapter of the American Marketing Association (AMA Toronto), a not-for-profit community of volunteer marketers, is rebooting Canada’s Marketing Hall of Legends (MHOL) to better honour the industry’s most outstanding leaders and build business excellence within the profession. The association, is launching an …

Larger percentage of GDP and more employees, but community organizations showing declines New data about the charitable and nonprofit sector by Statistics Canada shows that charities and nonprofits accounted for 8.5% of Canada’s Gross Domestic Product (GDP) in 2017. This is equivalent to $169.2 billion of value added to the …

Supports Smart Business Decisions; New Resource Touts the Importance of Full Spectrum Protection to Combat Data Pitfalls Melissa, a leading provider of global contact data quality and identity verification solutions, today announced availability of the 2019 Melissa Solutions Catalog, a new resource that shares a wealth of information on the importance of …

Investment expands 777’s presence in the aviation sector, while enabling Air Black Box to broaden its travel connection capabilities for global airlines, airports and other travel brands Air Black Box—the first global travel technology company founded to solve the complexities of cross-selling products and services within the aviation sector—has been …

Posera and PAX Announce U.S. Partnership PAX Technology Inc.  a leading international supplier of secure electronic payment terminal hardware and transactional software services, and Toronto-based Posera Ltd., a leading provider of software solutions for the hospitality industry, announce today that PAX’s Android payment terminals will be available in the U.S …

Birks  signs on with Flexiti’s Private Label Credit Card TORONTO– Birks Group has launched its online financing solution, modernizing consumer lending for its customers across Canada, by adopting Flexiti Financial’s private label, point-of-sale consumer financing solution for retailers. The online offering complements Flexiti’s in-store financing which was implemented last year …

Statement from Minister of Public Services and Procurement and Accessibility Carla Qualtrough on New President and Chief Executive Officer of Canada Post Corporation GATINEAU, QC–As Minister responsible for the Canada Post Corporation, I am pleased to announce today the appointment of Doug Ettinger for a four-year term as President and …