Direct Marketing

EnStream, the digital identity and device authentication joint venture of Canada’s national mobile network operators, and PayBright, a payments platform that offers merchants and consumers instant financing options, have partnered to advance PayBright’s client identity verification and authentication capabilities. “We bring Canadians a better way to pay through instant financing …

TORONTO–At the Beyond Boundless event in support of the SickKids Herbie Fund, Scotiabank announced a new $1 million donation to support Phase Two of the SickKids-Caribbean Initiative, a project with a goal of helping to build a sustainable program to diagnose and treat paediatric cancer and serious blood disorders in …

Second City, Toronto Symphony Orchestra digital marketing veteran to guide digital strategy for ST’s non-profit client roster TORONTO–Stephen Thomas Ltd (ST) has appointed Maytal Kowalski as its new Director, Digital Strategy. In her new role, Kowalski will act as a digital subject matter expert on ST’s Strategic Services team and …

PwC Canada’s Consumer insights survey: The experience is pertinent to Canadian consumers ● Only 20% are likely to purchase groceries online in the next 12 months; ● 46% suggest they are comfortable accessing health care products or services online ; ● 31% of respondents aged 25-34 are planning to buy smart home appliances …

OTTAWA–Following the tabling of the 2019 Spring Reports of the Auditor General of Canada, the Honourable Diane Lebouthillier, Minister of National Revenue, and the Honourable Ralph Goodale, Minister of Public Safety and Emergency Preparedness, issued the following statement in response to Report 3 entitled “Taxation of E-Commerce,” which included two …

Study uncovers a notable gap between awareness of reputation risks and robust issues and crisis management TORONTO–The majority of Canadian companies say they aren’t adequately prepared to recover their reputation in the aftermath of a crisis, a volatile and complex situation that interferes with an organization’s ability to carry on …

Security leader offers the first and only software solution for companies to transform illegal pre-GDPR data while retaining full analytical, AI and machine learning potential NEW YORK–Anonos, the global leader in data risk management, security and privacy, today launched its SaveYourData software solution, designed to allow companies operating under the …

Digital landscape changing the rules GATINEAU, QC–Elections Canada is issuing guidance regarding political ads during pre-election and election periods. The goal of this new document is to help online platforms and advertisers comply with transparency requirements in accordance with recent changes to the Canada Elections Act (the Act) that will …

Also provides an update on proposed acquisition of Solace Management Group Inc. and expected branding and distribution initiatives to follow VANCOUVER–Geyser Brands Inc.  has engaged Anthony Webb – brand expert and strategist, Founder and CEO of Brandeavour – as the Company’s consultant of record for strategic branding and creative counsel. …

Fills a void left by the structure of MRIA The Insights Association (www.insightsassociation.org/be-a-member/canada ) has formally been expanded to Canada to foster market research innovation, quality and professionalism. According to an industry insider, Wayne Percy, the Insights Association – Canada has launched three new Canadian initiatives. 1. A Canadian Advisory …