Direct Marketing

By Sean Gordon The constantly shifting pace of communication requires companies to regularly explore new and creative ways of transforming their customer service experience. Using video is an absolute must in delivering the kind of service, including support, that customers will latch onto and continue coming back for. Fortunately, it’s …

By Kevin Deveau Standing out from the crowd is more important than ever for businesses. Market saturation, rising customer expectations, increased competition and growing regulatory requirements are motivating businesses to identify areas where they can improve on their customer engagement. Being able to directly market to customers, and provide them …

Gig Workers Making History Together TORONTO–Hearings continued in Toronto today in which the results could be a defining moment for gig economy workers in Canada. The misclassification of gig workers as independent contractors instead of dependent contractors or employees is being fought by Foodora couriers at the Ontario Labour Relations …

New Aviva Canada survey finds that, in the last year, 37% of parents have witnessed a car collision or near miss in a school zone, and over 70% of those involved a child TORONTO–Aviva Canada and Parachute, a Canada’s national charity dedicated to injury prevention, have partnered up through their …

Mailers can choose from a number of designs to dress up their holiday cards and letters. OTTAWA–For more than five decades, Canadians have enjoyed the opportunity to dress up their December holiday mail with festive stamps. This year, Canada Post continues the tradition – and mailers can choose stamps depicting …

Unique Data, Analytics Insights and Segmentation Now Available for Digital Audience Targeting TORONTO–Environics Analytics has partnered with Connected Interactive to extend its data-driven insights into their digital ecosystem. Recognizing that organizations are seeking to leverage data and analytics consistently across traditional and digital media, EA has made a number of …

Amazon Business brings the shopping experience customers enjoy on Amazon to Canadian business customers, from sole proprietors to enterprises, with the procurement features needed to save time and money Amazon Canada now offers Amazon Business (www.amazon.ca/business) and Business Prime (www.amazon.ca/businessprime) for Canadian business customers of all sizes. Companies can now …

Yes Marketing survey finds most people have a go-to travel brand they consider above all else Nearly a quarter (25%) of travelers say they don’t feel adequately rewarded for their loyalty to travel and hospitality brands, suggesting there’s room for improvement when it comes to these brands’ retention and loyalty …

Complimentary Protection During Peak Shopping Season When Store Uptime Is Critical OTTAWA–Rewind, a leading cloud data backup provider for e-commerce and cloud platforms, today announced the launch of Rewind: One-Time, a limited-time, complimentary version of its top-rated data protection software. Helping merchants on Shopify and BigCommerce, Rewind: One-Time can protect …

OpenText Provides Fresh Insights on Campaign Performance, Customer Sentiment WATERLOO–OpenText, a global leader in Enterprise Information Management (EIM), today launched OpenText™ Core Experience Insights, a SaaS application that provides marketing leaders full visibility over their customer’s journey – from website interactions to email engagement, social media content and call center …