Ad Agency Profile – Calgary’s Daughter Creative
By Michael Brooke While many Canadian advertising agencies are based in Toronto, Vancouver or Montreal, there is no shortage of excellent work being done outside of these cities. Calgary-based Daughter Creative is a relatively young agency coming in at just over seven years, but this hasn’t stopped them from gaining …
And the Most Valuable Player is…YOU!
By John Tschohl Basketball courts were a hotbed of excitement in the United States during March Madness as 68 men’s college basketball teams competed for the national championship in seven rounds of a single-elimination tournament. By the time the teams had been whittled down to the Final Four in late …
2023 The State of Channel Incentives – Tacking Against the Headwinds
Highlights from the 360 Insights Report Incentives are critical to driving business outcomes and 90 percent of all respondents describe incentives as key to their business, including maintaining market position and wallet share. In fact, when asked to evaluate incentives as a top priority, 87 percent of all participants rated …
Flexing its Marketing Muscle
How streaming provides the experience of television with the pipes of digital By Michael Brooke There is no question that streaming is having an immense impact on Canadians from every demographic. Roku’s 2023 VOD Evolution study provides marketers with some great insights as to how users are migrating from …
Supercharging Organizational Decision Making with Artificial Intelligence
By Dan Higgins The far-reaching effects of economic volatility, social and political upheaval, and global health emergencies are being felt by organizational leaders under intensified pressure to produce results. But even under ideal circumstances, leaders know that making quick and confident decisions can be extremely difficult, particularly when they do …
Open Banking and Payments Modernization: The Potential to Transform Customer Interactions Across Multiple Industries
By Edwin Isted Two powerful changes are simultaneously impacting the Canadian payments market. The first is the introduction of open banking. The second is the Bank of Canada (BoC) payments modernization roadmap. Open banking provides new legislative frameworks for Canadian financial institutions and the customers they serve. The BoC provides …
Biometric payments appeal to nearly half of Canadians but data security remains top of mind
by Kristina Logue, Chief Financial Officer, Payments Canada New technology and innovations in the payment space are transforming the way Canadian consumers and businesses make and process payments. According to data from Payments Canada’s annual Canadian Payment Methods and Trends Report, Canadian businesses are writing fewer and fewer cheques while …
The Art and Science of Partnership Curation
By Richard Schenker In recent years, we have witnessed a proliferation of brand partnerships in different incarnations across just about every business sector. Some have been wildly successful collaborations and others not as effective. Companies tend to form partnerships with other brands in order to acquire and retain customers and …
Comment: Nostalgia Might Not Be Enough For A Zellers Reboot
By Richard Schenker As a former management executive of HBC during Zeller’s heyday, I will be watching the reboot of Zellers this Thursday with much excitement and fanfare. I suspect that there will be much interest by shoppers to check out this new incarnation of the brand. However, like several …
Talking Points
Canada’s Data Centre Demand According to Arizton’s latest research report, the Canadian data centre market is to grow at a CAGR of 8.70 percent during 2022-2028. Over the next few years, Canada’s maximum data centre demand will come from the cloud segment, followed by the IT and Telecom, government, eCommerce, …