Direct Marketing

By Greg Brown For online retailers, success hinges on data — which means accuracy is everything. Customer profiles must feature correct address details and location-based insights, providing the foundation for etailers to personalize experiences, refine marketing strategies, and uncover new growth opportunities. Address accuracy plays a bigger role than some …

By Del Williams Nothing adds to a letter campaign more than a nice, personalized note, in the author’s actual handwriting. Now imagine adding the personalized note using high-speed, low-cost mailing equipment. Direct mail professionals understand the power of pre-designed fonts that simulate handwriting and make it appear that letters have …

Insights on Customer Loyalty Loyalty programs remain a cornerstone of marketing strategies in North America, with 70.3 percent of program owners reporting satisfaction. However, while satisfaction levels are relatively high, persistent challenges underscore the need for refinement and innovation in many programs. Key sources of dissatisfaction include poor integration with …

By Paul Bobnak The mailing industry in 2025 stands at a crossroads. We’re all familiar with the challenges facing us, from chronic delivery issues, implementation of the Postmaster General’s Delivering for America strategic plan, and of course, continued postage rate increases. On the other hand, there are even more reasons …

STUDY: Exploring Franchise Marketing By Matthew Haller As a valued partner of Constant Contact, we at the International Franchise Association (IFA) are proud to support their new research efforts to understand how franchise brands are helping their local franchisees achieve marketing success through corporate provided tools for social media, email, …

By Chris Davies Too often, brand loyalty is characterised by what we can see in Google Analytics or similar. It’s all about value, volume, frequency, or product holding. Whilst these are all important indicators of depth, they naturally lead to data-based strategies rooted in propensity or Next-best Action (NBA). Again, …

By Ricky Chopra Zenith Global held its first AI Day in November, marking a significant milestone in the company’s journey towards embracing and integrating artificial intelligence into its operations. Held at Zenith’s headquarters in London, the event was a vibrant mix of presentations, workshops, and interactive sessions, designed to deepen …

By Kenneth Mansfield For marketers across industries, there’s no doubt that AI continues to be the topic du jour. Over the past few years, we’ve learned how to use tools like ChatGPT and Gemini to support us with basic tasks like providing meeting summaries, drafting cover letters—and even recommending holiday …

Outsourcing marketing services is a crucial strategy for modern businesses looking to maximize efficiency, reduce costs, and access specialized expertise. This detailed article explores the benefits, strategies, and best practices for outsourcing marketing services. It is based on a webinar organized by helloDarwin with industry expert Jean-Baptiste Le Pesant President …

By Sara Rabolini As we approached the new year, the world of customer loyalty was undergoing a major transformation, and if you’re interested in what 2025 has in store for customer retention, you might want to keep reading. Gone are the days when loyalty programs simply meant earning points for …