Popular Carrot Rewards App Celebrates Million-User Milestone by Launching Carrot Plus
TORONTO–Carrot Rewards, Canada’s most popular wellness app, marks the arrival of its one-millionth user today by launching Carrot Plus, a version that enables Canadians to earn rewards up to 10x faster when they achieve their daily walking goals. The celebrated platform — named Best App in Canada by MobileSyrup and …
CUPW Says it “Will Keep Up the Fight for Free Collective Bargaining”
OTTAWA–The Canadian Union of Postal Workers (CUPW) and the Canadian Labour Congress (CLC) condemned the Trudeau government’s back-to-work legislation. Once again, CUPW and the CLC are calling for free and fair negotiations between CUPW and Canada Post for its two biggest bargaining units. The federal government is planning to introduce …
Consumer advocates welcome action on external banking complaints system
Finance Minister Bill Morneau commented on first step to address external banking complaints system TORONTO–CARP, the Consumers Council of Canada and FAIR Canada welcome a measure in the Fall Economic Statement signalling the government heard consumer opposition to unfair banking dispute rules: banks should not be able to choose their …
Plan International Canada’s ‘Defy Normal’ Campaign wins Content Award
Best Branded Content Campaign at the Notable Awards TORONTO–Plan International Canada’s national multi-channel campaign ‘Defy Normal’ won Best Branded Content Campaign at the Notable Awards, presented by Notable Life this week. The new campaign calls on Canadians to take a stand anywhere children are oppressed, exploited, left behind and anywhere …
HelloFresh projects 60% meal-kit market share in Canada in 2019
Significant price drop at Chefs Plate removes cost barrier and improves value for Canadians TORONTO–Following its recent acquisition of Canadian meal-kit service Chefs Plate, HelloFresh Canada has announced that the new dual-brand meal-kit leader expects to own 60% market share in Canada in 2019. The company also confirmed a revenue …
Aimia announces departure of President
Felsher was also Chief Strategy Officer MONTREAL–Data-driven marketing and loyalty analytics company Aimia Inc. announced the departure of Mr. Nathaniel Felsher, President & Chief Strategy Officer after only four months into his role at the company. The Company acknowledged Felsher’s contributions during “this pivotal period” and wished him well in his …
Why merchants can ignore the cryptocurrency hype (for now)
By Nicolas Beique Bitcoin and cryptocurrencies have been a hot topic lately. Often heralded as being the currency of the future, everyone from digital enthusiasts to casual investors describe cryptocurrencies as disrupters to the traditional banking system and that they will provide consumers with a radically …
Truly touching the donor: The benefits of blending digital and mail personalization
By Steve Falk Personalization is back on the agenda. I’m not talking about cold, hard data-driven strategies, but rather the touches that make the experience of relating to an organization as personal, trusting and genuine as possible: despite digital interfaces and algorithms that automate interactions. Like driving in today’s vehicles. …
The path to customer centricity
By Rebecca Martin Marketers are constantly looking for new ways to connect with customers and earn their loyalty there, and as such, in addition to having beneficialThe published clinical studies attest to to 32 weeks.start the treatment of Sidenafildevono be informed(control hyperglycemia and avoid ipoglicemie) and tents-research have highlighted that, …
The Big Shift: The old brand-building model is dead
The Big Shift: The old brand-building model is dead. A next generation planning model must start with what the customer wants: and that will take a big shift to get right By Stephen Shaw “Because I think it may be of some help to you in putting through our recommendation for …