Extracting Value From Influencer Marketing
Every Influencer Partnership is a Direct Reflection of Your Brand By Suzanne Rappaport Influencer marketing is not new. Brands have been partnering with influential people for decades. From celebrities to athletes, these influencers were, for a long time, the faces of our favourite brands. At some point over the last …
Choosing the right CMS
By Jay Menard Managing messages, integrating systems and delivering the right content to the right audience is a challenging endeavour: especially for those at the helm of enterprise-level companies with demanding user needs and content requirements. For that reason, a content management system (CMS) must be at the centre of …
Successful Content Marketing
By Chris Marshall As a freelance creative consultant and content creator, I often work with clients in developing approaches to assist in reaching their audiences through storytelling (copy, photo and video). This requires the right information to engage the right audience. Whether it’s reaching consumers in either consumer packaged goods …
TRADER Releases Canada-First, Next Generation Website Solution to Canadian Automotive Retailers
All-new and improved website solution, TAdvantage, now available to automotive retailers across Canada following major upgrades to TRADER’s technology stack TORONTO–TRADER Corporation announced today the release of the all-new and improved TAdvantage, the company’s flexible and intuitive dealership website solution designed to drive optimal consumer engagement and create website experiences …
McCann Health Canada Expands Capabilities, Presence
McCann Health To Offer Integrated Healthcare Communications TORONTO–McCann Health today announced that it has integrated and aligned its Canadian healthcare communications and pharmacy marketing practices under the unified brand of McCann Health Canada. The reorganization, which includes the designation of McCann Health Toronto as the countrywide headquarters, will expand both …
TRADER Introduces Live Chat
TRADER Introduces Live Chat Solution to Enable Car Shoppers to Instantly Connect with Dealers Online TORONTO–TRADER Corporation is pleased to announce a new strategic partnership and messaging platform that will enhance the car shopping experience for Canadian consumers. The company has partnered with leading online messaging software provider, Contact At …
Holiday shopping, international transactions help boost spend in Canada by 3.0 per cent in final quarter of 2018
Lowest quarterly growth in four years could signify trend for 2019 TORONTO–The final quarter of 2018 wrapped up with a 3.0 per cent increase in spend over the same period in 2017, according to Moneris Solutions Corporation, Canada’s largest processor of debit and credit payments. This increase marks the lowest …
Bad Boy to Offer Point-Of-Sale Consumer Financing Solution
Flexiti Signs Long-Term Agreement With Bad Boy TORONTO–Globalive Technology Inc., a technology company focused on developing innovative payment, billing and credit solutions for consumers and businesses, today announced that the Company’s partner Flexiti Financial, a leading point-of-sale consumer financing solutions provider for retailers, has signed a long-term agreement with Bad …
Short-form TV ads: fad or disruptor?
By Jim Berridge Traditional TV advertising is under threat. As the consumption habits of consumers continue to creep towards non-linear TV models, video on demand (VOD) and over the top (OTT), fewer people are watching TV in a traditional way, i.e. at the times programmes are aired, ad breaks and …
Tell your story
By Billy Sharma Let’s start with three facts: 1. Older people still prefer receiving direct mail over other marketing methods. And, according to the DMA (now the Association of National Advertisers in the U.S.), cited by Ballantine, the response rate for direct mail is 3.7% compared with 2% for mobile, …