Direct Mail in the Summer? Yes. Yes. Yes.
By Kristi Kanitz Summer tends to be a time that everyone slows down and takes time off. This is true for businesses as well. With employees taking vacations and sales dipping, many businesses question the need for summertime advertising. So, should a business spend the time and money to advertise …
Turn map markers into marketing success
By Greg Brown Accurate address data is imperative to running a business. Without it, you can’t ensure timely deliveries, can’t bill and get invoices paid and can’t stay in touch with customers. However, did you know address data can also be used to deliver great insight so you can market …
Does mail still drive the growth of post?
By Mark Harrison For the past decade the International Post Corporation (IPC)’s IPC Global Postal Industry Report (GPIR)—published every November—provides an analysis of the performance of 50 postal operators worldwide and leading integrators (see box) The study aims to evaluate the frequency and risk factorswith whichâexemption to disease, requires treatment …
Letters to The President of Canada Post
Letters to the president By Brendan Read Doug Ettinger became president and CEO of Canada Post Corporation (CPC) in March 2019 after serving nearly three years as its chief commercial officer and as a member of the senior executive team. He has over 30 years experience in the consumer packaged …
The Future of Mail
The Future of Mail Marketing, Circa 2025 By Brendan Read Is the “past is prologue”, as William Shakespeare wrote in The Tempest? Or, on that vein, is “history bunk”, to paraphrase Henry Ford? Measures of both views might be the right answer, for while history may set the stage it …
Three critical reasons to embrace feedback
By Luc Vezina An executive at a booming software company recently explained to me that he was hesitant about deploying a branded community on his web site because the customer feedback might get too hot to handle. Considering my position, one might think I was shaken by this admission. But …
What Comes Next?
What comes next? By Stephen Shaw The future has a nasty habit of creeping up on businesses when they least expect it. The corporate graveyard is filled with infamously complacent brands which ignored the storm warnings. The reluctance of most companies to conceive of a future much different from today …
ParcelPal Continues National Expansion Strategy by Launching in Toronto
VANCOUVER–ParcelPal Technology Inc. has plans to continue its national rollout to Ontario, aiming at Canada’s financial capital, Toronto, as its initial launching point. Following the announced partnership with Cowbell Brewing Co. last month, ParcelPal plans to start servicing clients in Ontario starting with the Greater Toronto Area and later rolling out …
Institute on Governance, SAS to create Government Analytics Research Institute
TORONTO–SAS, the leader in analytics, is collaborating with the Institute on Governance (IOG), the Telfer School of Management at the University of Ottawa, the Sprott School of Business at Carleton University, and the Université du Québec en Outaouais (UQO), to create a research group focused on better understanding the application …
MoneyGram Announces New Flat Fee Pricing in Partnership with Canada Post
Simple price structure makes money transfers easier to understand and more affordable MoneyGram money transfer and payment services and Canada Post, a trusted partner for over 15 years, have introduced flat fee pricing for money transfers. Launched on June 10, money transfers of up to $500 cost $10 to send …