Tim Hortons, Special Olympics Canada raise $150,000 for Global Day of Inclusion
Funds raised support more than 47,500 children, youth and adults with an intellectual disability currently participating in Special Olympics programing across the country TORONTO–On July 20, Tim Hortons guests across the country raised a record $150,000 for Special Olympics athletes on Global Day of Inclusion by purchasing a limited edition …
Canadian Tire decides it’s time to party
Canadian Tire to Acquire Party City’s Canadian Business; Acquisition makes Canadian Tire Corporation Canada’s #1 party supply and celebration destination TORONTO–Canadian Tire Corporation, has agreed to purchase Party City’s Canadian business for $174.4 million (including ~$40 million in inventory). Party City is a leading, one-stop shopping destination for party supplies and …
Datable to provide loyalty platform for Five Leading Consumer Brands
VANCOUVER–Datable Technology Corp, whose core product, PLATFORM3, is an integrated suite of digital marketing applications sold as Software-as-a-Service (SaaS), has signed five license agreements to provide its loyalty and rewards solution to leading consumer brands. Four of these programs are expected to be completed in 2019. These agreements will generate …
Leon’s Furniture Launches New Smart Store Concept
TORONTO–Leon’s Furniture has a new concept store on August 8th in Coquitlam, BC. Though typically known for its large-scale stores, the new 15,000 sq. ft. space invites customers to browse a curated collection of trendy furniture and appliances while technological features allow customers to shop the full product range. This …
The evolving business e-mail scams
By Robert Capps About 35,000 executives from some of the world’s biggest banks and mortgage companies never imagined themselves as being on a cyber hit list, until they were. Cybercriminals with hopes of tricking executives into money transfers embarked on a very professional business e-mail compromise (BEC) scam discovered by …
Why marketers must engage on cybersecurity
By Yves Paquette Although marketing professionals are naturally concerned about data confidentiality, data security is generally not very high on their priority lists mainly because they feel that it is the responsibility of other company employees. However, the recent introduction of stricter requirements in personal data protection legislation should make …
Understanding Trademarks Act changes
By Colleen Spring Zimmerman On June 17, 2019, Canada’s Trademarks Act changed, resulting in its modernization. Canada has now joined five international intellectual property treaties, including the Madrid Protocol, Singapore Treaty and the Nice Agreement, all related to trademarks. There has been a great deal of activity to get ready …
New directions, requirements to reduce fraud
By Ben Rafferty New guidance and compliance changes have been recently implemented aimed at reducing (and responding to) the growing data and payments fraud threats. Here are the most pertinent ones that Canadian contact centres should be aware of. Revised PCI guidance The Payment Card Industry Security Standards Council (PCI …
Engineering a security-conscious culture
By Michael DeSalles Let’s be honest: contact centre agent fraud, within captive or outsourced contact centres, represents one of the most significant security threats facing organizations. For example, one of the most common fraud practices is for a contact centre agent to change a customer’s postal address with the intent …
Combatting look-alike domains
By Jing Xie Cyberattackers use many methods to lure people into divulging their private information while online. One of the most effective ways is by creating look-alike domains that share some of the same characters in their URLs as legitimate domains. Malicious look-alike domains use many techniques to fool users, …