Striking the Balance Between Customer Privacy and Intimacy
By Paula Sartini Though the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships. With the rise of social media and other digital platforms, this has increasingly meant that relationships are based less on human contact and …
An Extraordinary Year for Canadian Digital Marketing Under COVID-19
As the pandemic clouds the future, marketers and agencies need to be agile and bridge their strengths By Steve Levy In 2020, our social culture shifted from a fear of missing out (FOMO) to a fear of going out (FOGO). Today, people share “air hugs” and send their kids to …
Report Reveals $US7.6 Billion Decline in Advertising Spend in 2020 Across Canada, U.S., UK, AU, NZ
Digital Media Investment Increased; Q4 Saw Market Recovery with Positive Growth NEW YORK, NY–Standard Media Index (SMI), the world’s leading advertising intelligence company, has released a new Anglo Market Report detailing the impact of COVID-19 on the U.S., UK, Australian, New Zealand, and Canadian advertising markets. With 2020 resulting in …
2021 U.S. CUSTOMER LOYALTY ENGAGEMENT INDEX
Financial Brands That Earned Triple-A Loyalty Ratings: Discover, PayPal, TurboTax, TD Bank, Chase, American Express, and Vanguard NEW YORK, NY–Customer brand loyalty has survived the impact of the COVID-19 pandemic, which imposed a severe stress test on brands, according to Brand Keys 25th annual 2021 Customer Loyalty Engagement Index® (CLEI). The …
Canada Cartage expands holdings in fulfillment delivery operations
Canada Cartage Announces Acquisition of Stalco, e-Commerce Fulfillment, Shipping TORONTO, ON–Canada Cartage, one of the country’s largest transportation and logistics providers, has announced the acquisition of Stalco Inc., a Toronto-based, third-party logistics company specializing in fulfillment and distribution for high-velocity, e-commerce clients in Canada, the U.S. and international markets. Founded in …
Digital Marketing Agency Bloom Welcomes New VP Strategy, Franz Fontaine.
TORONTO, ON–Bloom, a digital marketing agency based in Montréal and Toronto, has hired Franz Fontaine as Vice President Strategy to help support growth and innovation. Franz has over 20 years of experience in multichannel strategic planning, brand positioning, data intelligence, performance marketing, and product development. He previously held strategic positions …
Global Creative Collective Thinkingbox hires Helen Androlia as Strategy Director
TORONTO, ON–Creative shop Thinkingbox has hired Helen Androlia to lead digital strategy from its Toronto office, marking continued growth for the company across North America. Androlia most recently worked at Juniper Park\TBWA as Director of Digital Strategy. She previously served as Director, Social Media Strategy at Innocean Worldwide Canada, with …
Canadian data provider powers branded content with 700,000 targeted emails
Establish a direct line to audience with direct response, CASL email across the country Toronto, ON–Marketers looking for a channel solution that will expedite the company’s brand and messaging have a new large email file to power their campaigns. cmi Media’s CASL compliant email file offers an accelerated response to …
EFFIE CO-CHAIRS ANNOUNCE AWARDS ARE OPEN FOR SUBMISSIONS
TORONTO, ON–Effie Canada 2021 is now open to submissions from the most adaptive and bold brands of 2020. The awards return with a call for entries from brands that, in the face of uncertainty, anxiety and social change, stepped up instead of shying away. Effie Canada’s initial deadline for submissions is January 29, …
ICA WELCOMES THREE NEW BOARD MEMBERS
TORONTO, ON–The ICA has confirmed three new additions to its Board of Directors as it looks to boost diversity in the boardroom. Completing the 17-strong Board of Directors for 2021 are Ira Baptiste, Managing Director, EVP of Brandfire; Ania Russocki, General Manager of Pigeon Brands; and Emma Toth, President at TAXI. At the …