Downtown Gift Card program from Miconex expands across Ontario
PERTH, SCOTLAND–Downtown gift card company Miconex has announced new program launches in Ontario, alongside EML Payments Limited, following the success of existing gift card systems for Peterborough and Prince Edward Island. The new ‘Downtown Dollars’ systems are set to launch in Downtown Sudbury and Downtown London in summer 2021. Peterborough …
ENVIRONICS ANALYTICS RELEASES ALL-NEW CLICKSCAPES DATABASE
ClickScapes provides new view of digital behaviour of Canadians. Captures visitors and visits to individual mobile apps and websites TORONTO, ON–Environics Analytics (EA) has released its latest database, ClickScapes. This breakthrough product captures up-to-date visitors and visits to thousands of mobile apps and websites to support organizations in identifying trends, …
Hootsuite Welcomes Maggie Lower as Chief Marketing Officer
Lower will oversee Hootsuite’s global marketing organization VANCOUVER, BC–Hootsuite, the leader in social media management solutions, announced Maggie Lower joined the company as Chief Marketing Officer. In her role as a key member of Hootsuite’s executive leadership team, Maggie will own the brand’s overall global strategy, demand generation, communications, and …
Sustainable Mail Group launches to encourage engagement, stewardship
Encouraging engagement, learning and stewardship TORONTO, ON–The Sustainable Mail Group is pleased to announce it’s official launch with the unveiling of it’s website and LinkedIn Group. In 2020, a group composed of sector leaders related to the production and distribution of printed mail began building an organization where industry sustainability could …
Six Challenges with Non-Phone-Based Biometrics
By Ian Benn There has been a tremendous amount of conversation recently around biometrics and its role in payments. The idea that your customers can pay for goods and services without having to carry a wallet, or even a phone, has competitive advantages, but what’s the current state of play? …
Picking Up Speed
The State of Digital Maturity The Brookfield Institute for Innovation + Entrepreneurship’s newly released report, Picking up Speed: Digital Maturity in Canadian SMEs and Why Increasing it Matters, was created in partnership with the Toronto Region Board of Trade, Scale-Up Institute – Toronto, and with support from Xero, a cloud-based …
When Membership Has No Privileges
By Peter Cantelon If you are part of a member-based, board-run organization (like a not-for-profit) and you struggle to get enough members to even fill your board then you need to ask whether your organization should continue to exist. The traditional structure of a not-for-profit is as follows: members are …
Ten Reasons Why Geodemography is More Relevant Than Ever
By Evan Wood In May 2011, DM Magazine featured a Q&A with Jan Kestle, the founder and president of Environics Analytics. The topic was geodemography and how this marketing science which had been around for 40 years continued to be relevant in an era of big data, rapid digital transformation …
The State of Martech: An Interview with Scott Brinker, VP Platform Ecosystem at HubSpot and Editor of Chiefmartec.com
By Stephen Shaw When the era of Big Data began in earnest a decade or so ago, marketing automation was suddenly seen by most businesses as indispensable. Gartner even predicted at the time that CMOs would eventually outspend CIOs on technology. And sure enough, technology now accounts for the biggest …
Taking Content to New Heights with Drones
Staff With the increasing demand for engaging content, there’s a company in Toronto called Door 24 which is helping Canadian businesses tell their stories from new heights. Through collaboration with City Hova Inc, a group of seasoned aviation professions with more than 80 combined years of experience in aviation, Door …