Direct mail in the digital age
Retail is rapidly changing—we see it all around us. Amazon is venturing into brick and mortar stores. Big boxes are wading deeper into e-commerce. Online retailers are mailing print catalogs. It seems like everywhere, brands are rethinking their business models and marketing strategies. Direct mail is right in the mix …
Integrated payments are changing business operations and the customer experience
In a world where customer needs are rapidly evolving, how will your organization remain accessible and relevant? One area not to overlook is how a business accepts payments. The successful operation of a business requires multiple systems to keep the back office organized, your front line humming and customers happy. …
The great data debate: Individual versus geodemographic
Why your customer data may not be enough As an industry veteran committed to helping organizations leverage data to make better decisions, I am often reminded of the great Yogi Berra’s comment “It’s déjà vu all over again” when I hear marketers debate the benefits of individual versus geodemographic …
The Retail Supply Chain is Modernizing, 3 Impact Areas You Need to Act on Today
If you’re a brand manufacturer, your retailers are undercutting you and going right to the factories to make their own versions of what you sell. If you’re a retailer, your brands are going direct to the consumers and bypassing the retail supply chain. This isn’t new, but it still feels …
What you need to know about the future of e-commerce apps
The hard part about investing in app technology is knowing where to spend your dollars, deciphering if a new feature is a trend or a long-term asset and understanding your audience well enough to know what they want. Although we don’t have a crystal ball to see what the future …
Why data intelligence is the cornerstone of people-based marketing
The business to consumer (B2C) landscape is changing dramatically. Customers research or buy online but they also want to walk into a store to find inventory or call a contact centre to activate a service. This demand for a seamless online and offline customer experience is challenging B2C organizations and …