Engagement & Analytics

Fast food receipt surveys: Who completes them and why?

  Surveys are an effective method for business owners and marketers to receive feedback from customers. Knowing which products and services most excite your clientele helps you serve them more effectively, leading to repeat business and a healthier bottom line. What’s the best method for conducting these surveys? We’ve all …

DiversityTargeting and Acquisition

When do culture and ethnicity matter in marketing?

Having worked with a wide range of clients over the years, my colleagues and I at Environics Analytics have seen multicultural marketing go from “everyone’s talking about it but nobody’s doing it,” to “a lot of people are talking about it and some are actually doing it.” That’s positive news, …

Industry NewsPrint

AIIM changes name, not brand

  AIIM has changed its name from Avant Imaging & Information Management Inc. to Avant Imaging & Integrated Media Inc., but the management emphasizes that this is not a rebrand. In an open letter to marketers, CEO Mario Giorgio and President Frank Giorgio explain how the change was driven by …