Data AnalyticsHoliday Marketing

York Region’s “Pledge to Ignore” campaign gets the attention of distracted drivers

Distracted driving is a leading cause of accidents on Ontario’s roads. Whether texting or talking on a phone, drivers who were not giving the road their full attention caused 16% of all at-fault collisions in York Region between 2013 and 2015, according to the Region’s 2016 Annual Traffic Safety Report. …

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Data SecurityExcellent Execution

Data governance: Priority in a data-driven world

Creating a roadmap to protect and manage vital data assets As organizations continue to embrace the benefits of leveraging data both big and small, data governance as a strategic business program has never been more important. A solid data governance policy not only mitigates the risks associated with data mismanagement …

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Location-based Marketing

Sleepwalking and the content awakening

A new location-based marketing strategy Location, location, location! The old adage about real estate is now more true than ever for mobile advertising—the fastest growing segment in media. For years, marketers have sought to leverage the inherent location insights that mobile devices provide. The rapid growth of location-aware, programmatic mobile …

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Content MarketingHoliday Marketing

Put your content to work

A three-step plan to kickstart your marketing and engage holiday shoppers Marketers have gone crazy for content, and for good reason. From site content and photos, to recipes, ebooks, videos and blogs—content drives interest and interest drives sales. Having more pageviews, more time on your site, and a smaller bounce …

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Customer Relationship Management

Reducing churn, increasing profit

New study shows companies place more emphasis on winning new customers rather than keeping existing ones, leaving revenue on the table The growing influence of online subscription masters like Netflix and many other newcomers with products ranging from baby diapers to snowboards and luxury cars are driving a clear shift …

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Customer Relationship Management

The intersection of CRM and print

The constant change in marketing technology has demanded an “always in beta” approach. With e-commerce and digital marketing growing so rapidly, I’ve had to rethink the intersection of data and print. My conclusion is that the richest opportunities are realized when we bring together the best of the benefits of …

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Email Marketing

Your sender reputation may be keeping you out of the inbox

Regardless of how the world changes, email remains one of the most popular and effective marketing channels. A whopping 72% of consumers prefer to have brands communicate with them via email, and recent studies estimate that email marketers achieve as much as $38 in ROI for every $1 spent. With …

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Customer Relationship Management

The future of customer relationship management

  “CRM tech is about to make a series of leaps,” suggests Jonathon Millman, the founder and president of Shift CRM. Millman believes that the new technologies we’re seeing now are the first taste of the future. Industry-tailored, cost-effective, time saving, fully automated, endlessly integrated—the CRM of 2027 is the …

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Canada PostRetail

Preparing for retail’s virtual future

The unexpected but important link between payments security and VR/AR adoption that retailers must understand The ability to secure transactions and safeguard data serves is a true differentiator for any business or technology. In the case of virtual reality (VR) and augmented reality (AR), the consumer intrigue and appetite is …

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Industry News

Getting to know John Wiltshire, the new president of the Canadian Marketing Association

The Canadian Marketing Association has a new leader. John Wiltshire, who has served on the board of directors for the past three years and who’s most recent role was senior vice president, marketing of Investors Group, took on the mantle of interim president and chief executive officer effective June 26th …

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