CRM is much more than software
50% failure rate acknowledges something is VERY wrong There are many fortunes being made on the purchase, licensing and consulting associated with CRM implementations. Big brands in the category like Salesforce, Microsoft Dynamics and NetSuite all promise great riches for their customers after heavy IT investments, training and database deployments. …
Looking to enter the Quebec market? Consult the data first
For most Canadians living outside the province, Quebec is both a source of pride and a bit of a mystery. Canadians like the fact that the country is home to two strong cultural groups that, for the most part, are able to live and work together harmoniously. But for …
Joining the conversation
In this age of uninhibited self expression, when almost everyone has something to say or share, marketing must modernize its communication model to have any chance of joining the conversation Forty thousand years ago, when our early ancestors drew pictures of the world around them on cave walls they …
CRM meets programmatic advertising
Traditionally, the worlds of customer relationship management (CRM) and media buying have been almost entirely separate—each with its own unique data, techniques, tools and specialized expertise. However, recent trends in the data and technology landscape have caused a blurring of lines between these two areas of competency. In particular, the …
Top Women in DM: Jannett Lewis
Committed to her clients’ success A list business veteran, Jannett Lewis has been helping direct marketers connect with prospects for over 25 years. Her reputation for successfully tackling complex projects with her signature attention to detail is surpassed only by her warmth, patience and generosity to those less fortunate. …
Top Women in DM: Jan Kestle
This data “geek” has been driving innovation for decades Environics Analytics (EA) Founder and President Jan Kestle has been helping her clients use data to solve business problems for over 30 years. 2015 saw EA increasing revenue and staff by 23% and acquiring two direct marketing companies while relaunching both …
Top Women in DM: Amanda Connon-Unda
Driving growth from the ground up with smart strategies Amanda Connon-Unda is making a splash in the Toronto tech industry as senior marketing and communications manager at Rangle.io, a fast-growing software company that she has helped expand from six to 85 employees in less than three years with no outside …
Top Women in DM: Emma Warrillow
Offering a glimpse at the future through predictive analytics Emma Warrillow is well known in the direct marketing industry for her analytics expertise as well as her knack for building great teams, first as Emma Warrillow and Associates and, since 2011, as the Data Insight Group. Clients rave about her …