Excellent ExecutionLettershopMailing Logistics

“I wish I’d known that before!” How engaging your mail service provider can help you save big

Those of us that work with Canada Post products on a daily basis are acutely aware of how some people spend far more on postage than they need to and/or do not take advantage of opportunities that could boost sales. As most mail service providers can tell you, it is …

READ MORE →
Email Marketing

Six habits to revamp your email strategy

  Email opens the door to effective marketing. Over 205 billion emails are sent out every day. Some 72% of U.S. adults say they prefer companies communicate with them through email, while 91% say they’d like to receive promotional emails from the companies they do business with. And nearly three-quarters …

READ MORE →
Email Marketing

Boost your email marketing ROI with call and text tracking

It’s no secret that marketers now need to account for how each tactic and channel contribute to business growth. If they aren’t, they are selling themselves short. Email marketing is no exception—time and budgets invested into email acquisition and retention programs must deliver measurable results. The good news is that …

READ MORE →
Email MarketingEngagement & Analytics

All aboard! Travel agency and tour operator collaborate on winning email campaign

When it comes to travel, it helps to have a common language. And that’s also true for travel industry partners: agencies and tour operators need a shared understanding of their customers to deliver on the promise of dream vacations. Recently, two leading names in the travel industry—Carlson Wagonlit Travel (CWT) …

READ MORE →
Fundraising

Market report: Fundraising

It isn’t hard to argue that 2016 was a very difficult year for humanitarians and charitable people of every ilk, with the Syrian war and the refugee crisis serving as a horrific constant in a year punctuated by natural disasters and terrorist attacks. We have all seen reports of the …

READ MORE →
Email MarketingEngagement & Analytics

The art of the click

Email has become one of the primary methods of communication in today’s society. Each day our inboxes are inundated with emails from friends, family, and brands. In fact, according to a recent report by Adobe, The Art of the Click: Actionable Insight for Email-Marketing Success, the average person spends almost …

READ MORE →
Location-based MarketingTargeting and Acquisition

Getting beyond “good enough”: Igniting the power of location for marketing relevance

For several years, Big Data has been touted for its potential to transform nearly every function within the enterprise, including marketing; however, for that transformation to take place the potential of data must be converted into data intelligence—i.e. actionable insights that propel the business forward. For marketers, location data is …

READ MORE →
Customer Centricity

The age of the ethical consumer

It’s been over 10 years since Bullfrog Power was founded and I joined the team working to transform the electricity landscape in Canada. At that time, ethical consumerism was still in its infancy, written off by some as a niche market for environmental extremists. Our critics told us that getting …

READ MORE →